BOSTON BEER CO INC — Director's Dealing 2016

Feb 24, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-02-23

Reporting Person: Smalla Frank H. (Chief Financial Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-02-23	Class A Common	A	5201	—	Acquired	5201	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-02-23	Class A Common Stock Option	$192.26	A	44837	Acquired	2026-02-22	Class A Common Stock (44837)	Direct

Footnotes

F1: The shares reported comprise of 5,201 shares of restricted stock subject to vesting conditions, all of which were granted as a restricted stock award on the transaction date pursuant to the Issuer's Employee Equity Incentive Program. The shares will vest in three equal installments, on February 23 in the years 2017 through 2019, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates.

F2: The option will vest in five equal installments, on February 23 in the years 2019 through 2023, provided that the Reporting Person remains employed by the Issuer on the applicable vesting date.