BOSTON BEER CO INC — Director's Dealing 2016

May 9, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-05-05

Reporting Person: Geist John C (Chief Sales Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-05-05	Class A Common	M	800	$95.09	Acquired	1387	Direct
2016-05-05	Class A Common	S	950	$155.00	Disposed	437	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-05-05	Class A Common Stock Option	$95.09	M	800	Disposed	2020-12-31	Class A Common (80000)	Direct

Footnotes

F1: The shares reported include 437 shares of restricted stock subject to vesting conditions.

F2: The option vests in five installments; the first vested on January 1, 2016. The remaining installments will vest on January 1 in each of the years 2017-2020, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates.