BOSTON BEER CO INC — Director's Dealing 2016

May 13, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-05-12

Reporting Person: Burwick David A (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-05-12	Class A Common	M	5000	$26.425	Acquired	6094	Direct
2016-05-12	Class A Common	S	1446	$152.22	Disposed	4648	Direct
2016-05-12	Class A Common	S	2554	$153.37	Disposed	2094	Direct
2016-05-12	Class A Common	S	1000	$154.21	Disposed	1094	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-05-12	Class A Common Stock Option	$26.245	M	5000	Disposed	2016-05-23	Class A Common (5000)	Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 9, 2015.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,446 shares is from $151.85 to $152.83. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,554 shares is from $152.89 to $153.69. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,000 shares is from $153.94 to $154.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.