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BOSTON BEER CO INC Director's Dealing 2016

Jun 13, 2016

31558_dirs_2016-06-13_fe1ba624-ef3a-444b-8621-d4b7f1a222d5.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-06-10

Reporting Person: Geist John C (Chief Sales Officer)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2016-06-10 Class A Common M 3991 $95.09 Acquired 4428 Direct
2016-06-10 Class A Common S 545 $156.98 Disposed 3883 Direct
2016-06-10 Class A Common S 1692 $158.13 Disposed 2191 Direct
2016-06-10 Class A Common S 1754 $158.88 Disposed 437 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2016-06-10 Class A Common Stock Option $95.09 M 3991 Disposed 2020-12-31 Class A Common (80000) Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 9, 2016.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 545 shares is from $156.32 to $157.26. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,692 shares is from $157.50 to $158.47. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,754 shares is from $158.50 to $159.49. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The shares reported include 437 shares of restricted stock subject to vesting conditions.

F6: The option vests in five annual installments, on January 1 in the years 2016 to 2020, provided that the Reporting Person remains employed by the Company on the applicable vesting dates.