BOSTON BEER CO INC — Director's Dealing 2016

Sep 6, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-09-02

Reporting Person: ROPER MARTIN F (Director, President and C.E.O.)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-09-02	Class A Common	M	10000	$43.55	Acquired	24273	Direct
2016-09-02	Class A Common	S	2257	$182.82	Disposed	22016	Direct
2016-09-02	Class A Common	S	1940	$183.73	Disposed	20076	Direct
2016-09-02	Class A Common	S	1803	$184.48	Disposed	18273	Direct
2016-09-02	Class A Common	S	1000	$185.88	Disposed	17273	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-09-02	Class A Common Stock Option	$43.55	M	10000	Disposed	2017-08-11	Class A Common (180000)	Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 29, 2016. The Rule 10b5-1 trading plan and the transactions contemplated thereby were approved by unanimous consent of the Class B Stockholders of the Company.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,257 shares is from $182.30 to $183.29. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,940 shares is from $183.30 to $184.12. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,803 shares is from $184.30 to $185.10. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,000 shares is from $185.70 to $186.05. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.