BOSTON BEER CO INC — Director's Dealing 2016

Sep 21, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-09-20

Reporting Person: ROPER MARTIN F (Director, President and C.E.O.)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-09-20	Class A Common	M	5000	$43.55	Acquired	37273	Direct
2016-09-20	Class A Common	S	900	$152.75	Disposed	36373	Direct
2016-09-20	Class A Common	S	3100	$153.62	Disposed	33273	Direct
2016-09-20	Class A Common	S	800	$154.71	Disposed	32473	Direct
2016-09-20	Class A Common	S	200	$155.73	Disposed	32273	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-09-20	Class A Common Stock Option	$43.55	M	5000	Disposed	2017-08-11	Class A Common (180000)	Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 29, 2016. The Rule 10b5-1 trading plan and the transactions contemplated thereby were approved by unanimous consent of the Class B Stockholders of the Company.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 900 shares is from $152.20 to $153.08. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,100 shares is from $153.21 to $154.20. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 800 shares is from $154.23 to $155.19. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $155.69 to $155.76. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.