BOSTON BEER CO INC — Director's Dealing 2016

Oct 21, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-10-20

Reporting Person: Grinnell David L. (Vice President of Brewing)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-10-20	Class A Common	M	1000	$95.09	Acquired	4099	Direct
2016-10-20	Class A Common	S	300	$155.13	Disposed	3799	Direct
2016-10-20	Class A Common	S	100	$156.05	Disposed	3699	Direct
2016-10-20	Class A Common	S	100	$157.90	Disposed	3599	Direct
2016-10-20	Class A Common	S	200	$159.15	Disposed	3399	Direct
2016-10-20	Class A Common	S	300	$160.70	Disposed	3099	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-10-20	Class A Common Stock Option	$95.09	M	1000	Disposed	2020-12-31	Class A Common (30000)	Direct

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 9, 2016.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $155.05 to $155.30. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The shares reported include 437 shares of restricted stock subject to vesting conditions.

F4: The option vests in five annual installments, on January 1 in the years 2016 to 2020, provided that the Reporting Person remains employed by the Company on the applicable vesting dates.