BOSTON BEER CO INC — Director's Dealing 2016

Oct 28, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-10-27

Reporting Person: KOCH C JAMES (Director, Chairman, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-10-27	Class A Common	M	7000	$35.98	Acquired	7432	Direct
2016-10-27	Class A Common	S	5200	$155.50	Disposed	2232	Direct
2016-10-27	Class A Common	S	1800	$156.18	Disposed	432	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-10-27	Class A Common Stock Option	$35.98	M	7000	Acquired	2016-12-31	Class A Common Stock (12000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	44248	Indirect
Class A Common	23486	Indirect
Class A Common	5000	Indirect
Class A Common	3656	Indirect
Class A Common	2532	Indirect

Footnotes

F1: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 5,200 shares is from $155.00 to $155.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,800 shares is from $156.00 to $156.30. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The option vested in five installments of 2,400 shares each: the first on March 1, 2008 and the last on January 1, 2012.