BOSTON BEER CO INC — Director's Dealing 2016

Oct 31, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-10-28

Reporting Person: KOCH C JAMES (Director, Chairman, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-10-28	Class A Common	M	5000	$35.98	Acquired	5432	Direct
2016-10-28	Class A Common	S	600	$156.06	Disposed	4832	Direct
2016-10-28	Class A Common	S	2513	$157.37	Disposed	2319	Direct
2016-10-28	Class A Common	S	1362	$158.14	Disposed	957	Direct
2016-10-28	Class A Common	S	525	$159.18	Disposed	432	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-10-28	Class A Common Stock Option	$35.98	M	5000	Acquired	2016-12-31	Class A Common Stock (12000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	44248	Indirect
Class A Common	23486	Indirect
Class A Common	5000	Indirect
Class A Common	3656	Indirect
Class A Common	2532	Indirect

Footnotes

F1: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 600 shares is from $155.90 to $156.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,513 shares is from $156.95 to $157.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,362 shares is from $157.95 to $158.40. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 525 shares is from $159.00 to $159.30. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The option vested in five installments of 2,400 shares each: the first on March 1, 2008 and the last on January 1, 2012.