BOSTON BEER CO INC — Director's Dealing 2016

Dec 8, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-12-07

Reporting Person: KOCH C JAMES (Director, Chairman, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-12-07	Class A Common	S	3800	$173.49	Disposed	166200	Direct
2016-12-07	Class A Common	S	10300	$174.23	Disposed	155900	Direct
2016-12-07	Class A Common	S	100	$174.95	Disposed	155800	Direct
2016-12-07	Class A Common	S	800	$176.08	Disposed	155000	Direct
2016-12-07	Class A Common	G	22000	—	Disposed	133000	Direct
2016-12-07	Class A Common	G	7500	—	Disposed	125500	Direct
2016-12-07	Class A Common	G	22000	—	Acquired	22000	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	44248	Indirect
Class A Common	23486	Indirect
Class A Common	5000	Indirect
Class A Common	3656	Indirect
Class A Common	2532	Indirect

Footnotes

F1: The transactions reported in these rows were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016.

F2: This transaction is a Form 5 transaction being voluntarily reported early. On the Transaction Date, the Reporting Person gifted 22,000 shares from his direct ownership into a foundation he controls. Also on the Transaction Date, the Reporting Person gifted 7,500 shares from his direct ownership to a charitable foundation for which he exercises no control or ownership.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,800 shares is from $172.90 to $173.80. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 10,300 shares is from $173.90 to $174.78. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 800 shares is from $176.00 to $176.20. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.