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BOSTON BEER CO INC Director's Dealing 2016

Dec 12, 2016

31558_dirs_2016-12-12_e6e48a83-173e-4848-9ebd-f799a32c4ba4.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-12-09

Reporting Person: KOCH C JAMES (Director, Chairman, 10% Owner)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2016-12-09 Class A Common S 1000 $172.52 Disposed 109500 Direct
2016-12-09 Class A Common S 4613 $173.62 Disposed 104887 Direct
2016-12-09 Class A Common S 8687 $174.57 Disposed 96200 Direct
2016-12-09 Class A Common S 700 $175.25 Disposed 95500 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common 44248 Indirect
Class A Common 23486 Indirect
Class A Common 22000 Indirect
Class A Common 5000 Indirect
Class A Common 3656 Indirect
Class A Common 2532 Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1000 shares is from $172.10 to $172.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4,613 shares is from $173.10 to $173.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 8,687 shares is from $174.10 to $175.06. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 700 shares is from $175.10 to $175.75. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.