BOSTON BEER CO INC — Director's Dealing 2016

Dec 13, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-12-12

Reporting Person: KOCH C JAMES (Director, Chairman, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-12-12	Class A Common	S	1600	$168.40	Disposed	93900	Direct
2016-12-12	Class A Common	S	1300	$169.52	Disposed	92600	Direct
2016-12-12	Class A Common	S	5009	$170.74	Disposed	87591	Direct
2016-12-12	Class A Common	S	4673	$171.56	Disposed	82918	Direct
2016-12-12	Class A Common	S	1418	$172.46	Disposed	81500	Direct
2016-12-12	Class A Common	S	1000	$173.50	Disposed	80500	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	44248	Indirect
Class A Common	23486	Indirect
Class A Common	22000	Indirect
Class A Common	5000	Indirect
Class A Common	3656	Indirect
Class A Common	2532	Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,600 shares is from $168.00 to $168.90. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,300 shares is from $169.00 to $169.90. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 5,009 shares is from $170.10 to $171.05. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4,673 shares is from $171.10 to $172.05. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F6: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,418 shares is from $172.15 to $173.10. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.