BOSTON BEER CO INC — Director's Dealing 2016

Dec 16, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2016-12-15

Reporting Person: KOCH C JAMES (Director, Chairman, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-12-15	Class A Common	S	4900	$168.01	Disposed	45600	Direct
2016-12-15	Class A Common	S	9210	$168.91	Disposed	36390	Direct
2016-12-15	Class A Common	S	890	$169.58	Disposed	35500	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	44248	Indirect
Class A Common	23486	Indirect
Class A Common	22000	Indirect
Class A Common	5000	Indirect
Class A Common	3656	Indirect
Class A Common	2532	Indirect

Footnotes

F1: The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4,900 shares is from $167.40 to $168.35. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 9,210 shares is from $168.40 to $169.35. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 890 shares is from $169.40 to $169.80. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.