BOSTON BEER CO INC — Director's Dealing 2015

Feb 13, 2015

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2015-02-12

Reporting Person: ROPER MARTIN F (Director, President and C.E.O.)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2015-02-12	Class A Common	M	10000	$233.25	Acquired	11030	Direct
2015-02-12	Class A Common	S	5000	$302.46	Disposed	6030	Direct
2015-02-12	Class A Common	S	2800	$303.12	Disposed	3230	Direct
2015-02-12	Class A Common	S	1400	$304.77	Disposed	1830	Direct
2015-02-12	Class A Common	S	800	$306	Disposed	1030	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2015-02-12	Class A Common Stock Option	$233.25	M	10000	Disposed	2015-06-30	Class A Common (10000)	Direct

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 5, 2014.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 5,000 shares is from $301.85 to $302.84. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,800 shares is from $302.88 to $303.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,400 shares is from $304.33 to $305.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

F5: The option vests in 5 equal installments; the first on January 1, 2014, and the final vesting on January 1, 2018, subject to the Reporting Person remaining employed by the Issuer on the applicable vesting date.

F6: With respect to certain shares, the option expires on December 31, 2017. All options are subject to earlier expiration based on certain contingencies.