BOSTON BEER CO INC — Director's Dealing 2014

Mar 3, 2014

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2014-03-01

Reporting Person: KOCH C JAMES (Director, Chairman, 10% Owner)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2014-03-01	Stock Options (Right to Buy)	$134.45	A	4725	Acquired	2022-12-31	Class A Common (4725)	Direct

Footnotes

F1: On 1/1/2013, the Issuer granted the Reporting Person a contingent vesting option of 4,725 shares of Class A Common Stock. On 2/11/2014, the Issuer determined that the performance criteria set forth in the option had been met, and therefore the entire option will vest and become exercisable as follows: 945 shares each on 3/1/2014, 1/1/2015, 1/1/2016, 1/1/2017, and 1/1/2018, provided that the Reporting Person remains employed by the Issuer on the applicable vesting date.