BOSTON BEER CO INC — Director's Dealing 2012

Nov 7, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-11-05

Reporting Person: Lance Thomas W (VP Operations)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-11-05	Class A Common	M	7109	$34.70	Acquired	12348	Direct
2012-11-05	Class A Common	S	5109	$117.0783	Disposed	7239	Direct
2012-11-05	Class A Common	S	4000	$118.00	Disposed	3239	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-11-05	Stock Options (Right to Buy)	$34.70	M	7109	Disposed	2017-01-22	Class A Common (7109)	Direct

Footnotes

F1: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 5,109 shares is from $117.00 to $117.35. The filer will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.

F2: The option vests in five equal installments beginning on March 1, 2009, fully vesting on January 22, 2012.