BOSTON BEER CO INC — Director's Dealing 2012

Oct 3, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-10-02

Reporting Person: URICH WILLIAM F (Chief Financial Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-10-02	Class A Common	M	100	$18.00	Acquired	2339	Direct
2012-10-02	Class A Common	S	100	$110.00	Disposed	2239	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-10-02	Stock Option (Right to Buy)	$18.00	M	100	Disposed	2013-09-08	Class A Common (100)	Direct

Footnotes

F1: The option vested in five equal annual installments beginning on September 8, 2004, fully vesting on September 8, 2008.