BOSTON BEER CO INC — Director's Dealing 2012

May 9, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-05-07

Reporting Person: ROPER MARTIN F (Director, President and C.E.O.)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-05-07	Class A Common	M	4000	$22.425	Acquired	5030	Direct
2012-05-07	Class A Common	S	3300	$108.6368	Disposed	1730	Direct
2012-05-07	Class A Common	S	600	$109.53	Disposed	1130	Direct
2012-05-07	Class A Common	S	100	$110.64	Disposed	1030	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-05-07	Class A Common	$22.425	M	4000	Disposed	2015-06-28	Class A Common (4000)	Direct

Footnotes

F1: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,300 shares is from $108.18 to $109.17.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 600 shares is from $109.19 to $109.93.

F3: The filer will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.