BOSTON BEER CO INC — Director's Dealing 2012

Nov 6, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-11-02

Reporting Person: Lance Thomas W (VP Operations)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-11-02	Class A Common	M	11891	$34.70	Acquired	21130	Direct
2012-11-02	Class A Common	S	7000	$115.0819	Disposed	14130	Direct
2012-11-02	Class A Common	S	7000	$116.04	Disposed	7130	Direct
2012-11-02	Class A Common	S	1891	$117.00	Disposed	5239	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-11-02	Stock Options (Right to Buy)	$34.70	M	11891	Disposed	2017-01-22	Class A Common (11891)	Direct

Footnotes

F1: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 5,000 shares is from $115.00 to $115.35.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 6,891 shares is from $116.00 to $116.10.

F3: The filer will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.

F4: The option vests in five equal installments beginning on March 1, 2009, fully vesting on January 22, 2012.