BOSTON BEER CO INC — Director's Dealing 2012

Feb 28, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-02-27

Reporting Person: Lim Ai-Li (V.P. of Human Resources)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-02-27	Class A Common	A	1009	$0.00	Acquired	1009	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-02-27	Stock Options (Right to Buy)	$99.01	A	24000	Acquired	2022-02-26	Class A Common (24000)	Direct

Footnotes

F1: These shares are subject to time-based vesting. 336 shares will vest on 2/27/2013 and 2/27/2014 and 337 shares will vest on 2/27/2015 provided that Reporting Person is an employee of the Company on the applicable vesting date.

F2: Of this option, 8,000 shares will vest on 2/27/2015, 2/27/2016 and 2/27/2017 provided that Reporting Person is an employee of the Company on the applicable vesting date.