BOSTON BEER CO INC — Director's Dealing 2012

Aug 16, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-08-15

Reporting Person: Wade Kathleen H (VP - Legal and Secretary)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-08-15	Class A Common	M	800	$24.95	Acquired	11277	Direct
2012-08-15	Class A Common	S	800	$110.00	Disposed	10477	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-08-15	Stock Option (Right to Buy)	$24.95	M	800	Disposed	2016-01-01	Class A Common (800)	Direct

Footnotes

F1: The shares reported include 3,462 shares of restricted stock subject to vesting conditions based on continued employment.

F2: The option vested in five equal annual installments beginning on March 1, 2007, fully vesting on January 1, 2011.