BOSTON BEER CO INC — Director's Dealing 2012

May 14, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-05-10

Reporting Person: Wade Kathleen H (VP - Legal and Secretary)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-05-10	Class A Common	M	800	$21.14	Acquired	11227	Direct
2012-05-10	Class A Common	S	800	$106.6488	Disposed	10477	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-05-11	Stock Option (Right to Buy)	$21.14	M	800	Disposed	2015-01-01	Class A Common (800)	Direct

Footnotes

F1: The shares reported include 3,462 shares of restricted stock subject to vesting conditions based on continued employment.

F2: The price shown is the weighted average of the sale price for the transactions reported on this line. The range of sale prices for the 800 shares is from $106.50 to $106.74. The filer will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.