BOSTON BEER CO INC — Director's Dealing 2012

May 15, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-05-14

Reporting Person: MARGOLIS JAY (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-05-14	Class A Common	M	1000	$26.33	Acquired	1000	Direct
2012-05-14	Class A Common	M	5000	$26.425	Acquired	6000	Direct
2012-05-14	Class A Common	D	6000	$109.00	Disposed	0	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-05-14	Stock Option (right to buy)	$26.33	M	1000	Disposed	2016-01-13	Class A Common (1000)	Direct
2012-05-14	Stock Option (right to buy)	$26.425	M	5000	Disposed	2016-05-23	Class A Common (5000)	Direct