BOSTON BEER CO INC — Director's Dealing 2012

May 24, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-05-23

Reporting Person: KOCH C JAMES (Director, Chairman, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-05-23	Class A Common	S	2500	$103.94	Disposed	237748	Direct
2012-05-23	Class A Common	S	1900	$104.77	Disposed	235848	Direct
2012-05-23	Class A Common	S	600	$105.52	Disposed	235248	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	23486	Indirect
Class A Common	3656	Indirect
Class A Common	2532	Indirect
Class A Common	22756	Indirect

Footnotes

F1: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 2,500 shares is from $103.40 to $104.29.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 1,900 shares is from $104.40 to $105.36.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 600 shares is from $105.45 to $105.73.

F4: The reporting person will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.