BOSTON BEER CO INC — Director's Dealing 2012

Jan 5, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-01-01

Reporting Person: Lance Thomas W (VP Operations)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-01-01	Class A Common	M	94	$37.28	Acquired	8187	Direct
2012-01-01	Class A Common	M	52	$66.563	Acquired	8239	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-01-01	Restricted Stock Purchase	$37.28	M	93	Disposed		Class A Common (469)	Direct
2012-01-01	Restricted Stock Purchase	$66.563	M	52	Acquired		Class A Common (282)	Direct

Footnotes

F1: Restricted Stock Purchase pursuant to the Investment Share Program under the issuer's Employee Equity Incentive Plan shares vest at the rate of 20% each year over 5 years from the date of purchase.