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BOSTON BEER CO INC Director's Dealing 2012

Mar 23, 2012

31558_dirs_2012-03-23_dac35d21-10d3-46aa-b746-3695990c8360.zip

Director's Dealing

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SEC Form 4/A — Form 4/A

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-01-01

Reporting Person: URICH WILLIAM F (Chief Financial Officer)

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-01-01 Restricted Stock Purchase $25.186 M 139 Disposed Class A Common (139) Direct
2012-01-01 Restricted Stock Purchase $22.59 M 155 Disposed Class A Common (155) Direct
2012-01-01 Restricted Stock Purchase $17.04 M 205 Disposed Class A Common (205) Direct
2012-01-01 Restricted Stock Purchase $27.96 M 125 Disposed Class A Common (125) Direct
2012-01-01 Restricted Stock Purchase $57.054 M 61 Disposed Class A Common (61) Direct

Footnotes

F1: Restricted Stock Purchase pursuant to the Investment Share Program under the issuer's Employee Equity Incentive Plan, shares vest 20% over 5 years from date of purchase.

F2: Amendment filed to correct the number of shares of restricted securities vested as of 1/1/2012 and beneficially owned following the reported transaction.