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BOSTON BEER CO INC Director's Dealing 2012

Dec 14, 2012

31558_dirs_2012-12-14_306e4b4e-dcdd-45ac-af15-45103d00acdf.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-12-13

Reporting Person: PEARSON CUMMIN (Director)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-12-13 Class A Common S 3795 $128.26 Disposed 9521 Direct
2012-12-13 Class A Common S 305 $129.35 Disposed 9216 Direct

Footnotes

F1: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,795 shares is from $127.95 to $128.93.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 305 shares is from $129.27 to $129.39.

F3: The filer will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.