BOSTON BEER CO INC — Director's Dealing 2012

Nov 15, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-11-14

Reporting Person: KOCH C JAMES (Director, Chairman, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-11-14	Class A Common	S	7700	$112.12	Disposed	126548	Direct
2012-11-14	Class A Common	S	1300	$113.04	Disposed	125248	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	23486	Indirect
Class A Common	3656	Indirect
Class A Common	2532	Indirect
Class A Common	22756	Indirect

Footnotes

F1: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 7,700 shares is from $111.80 to $112.78.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 1,300 shares is from $112.85 to $113.22.

F3: The reporting person will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.