BOSTON BEER CO INC — Director's Dealing 2012

Aug 21, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-08-20

Reporting Person: KOCH C JAMES (Director, Chairman, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-08-20	Class A Common	S	3300	$105.28	Disposed	196948	Direct
2012-08-20	Class A Common	S	2100	$106.25	Disposed	194848	Direct
2012-08-20	Class A Common	S	300	$107.29	Disposed	194548	Direct
2012-08-20	Class A Common	S	300	$108.28	Disposed	194248	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	23486	Indirect
Class A Common	3656	Indirect
Class A Common	2532	Indirect
Class A Common	22756	Indirect

Footnotes

F1: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 3,300 shares is from $105.00 to $105.89.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 2,100 shares is from $106.00 to $106.68.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 300 shares is from $107.05 to $107.43.

F4: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 300 shares is from $108.12 to $108.39.

F5: The reporting person will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.