BOSTON BEER CO INC — Director's Dealing 2012

Nov 6, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-11-02

Reporting Person: Grinnell David L. (Vice President of Brewing)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-11-02	Class A Common	M	225	$21.14	Acquired	2781	Direct
2012-11-02	Class A Common	S	225	$115.00	Disposed	2556	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-11-02	Stock Option (Right to Buy)	$21.14	M	225	Disposed	2014-12-31	Class A Common (225)	Direct

Footnotes

F1: The option vested in five equal installments beginning on January 1, 2006, fully vesting on January 1, 2010.