BOSTON BEER CO INC — Director's Dealing 2012

Jan 26, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-01-25

Reporting Person: URICH WILLIAM F (Chief Financial Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-01-25	Class A Common	M	300	$15.835	Acquired	2539	Direct
2012-01-25	Class A Common	S	300	$99.55	Disposed	2239	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-01-25	Stock Option (Right to Buy)	$15.835	M	300	Disposed	2013-09-08	Class A Common (125000)	Direct