BOSTON BEER CO INC — Director's Dealing 2012

Mar 27, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-03-26

Reporting Person: VALETTE JEAN MICHEL (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-03-26	Class A Common	M	5000	$21.205	Acquired	21500	Direct
2012-03-26	Class A Common	S	5000	$104.9029	Disposed	16500	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-03-26	Stock Option (Right to Buy)	$21.205	M	5000	Disposed	2015-05-04	Class A Common (5000)	Direct

Footnotes

F1: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 5,000 shares is from $104.75 to $105.00. The filer will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.