BOSTON BEER CO INC — Director's Dealing 2012

Jun 20, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-06-19

Reporting Person: PEARSON CUMMIN (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-06-19	Class A Common	M	5000	$26.4250	Acquired	21216	Direct
2012-06-19	Class A Common	S	5000	$115.00	Disposed	16216	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-06-19	Stock Option (Right to Buy)	$26.4250	M	5000	Disposed	2016-05-23	Class A Common (5000)	Direct