BOSTON BEER CO INC — Director's Dealing 2012

May 4, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-05-03

Reporting Person: VALETTE JEAN MICHEL (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-05-03	Class A Common	M	4900	$26.425	Acquired	21400	Direct
2012-05-03	Class A Common	S	4900	$109.8149	Disposed	16500	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-05-03	Stock Option (Right to Buy)	$26.425	M	4900	Disposed	2016-05-23	Class A Common (4900)	Direct

Footnotes

F1: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4,900 shares is from $109.75 to $109.99. The filer will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.