BOSTON BEER CO INC — Director's Dealing 2012

May 30, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-05-29

Reporting Person: KOCH C JAMES (Director, Chairman, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-05-29	Class A Common	S	800	$106.30	Disposed	224448	Direct
2012-05-29	Class A Common	S	4100	$107.42	Disposed	220348	Direct
2012-05-29	Class A Common	S	100	$107.76	Disposed	220248	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common	23486	Indirect
Class A Common	3656	Indirect
Class A Common	2532	Indirect
Class A Common	22756	Indirect

Footnotes

F1: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 800 shares is from $105.72 to $106.71.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 4,100 shares is from $106.74 to $107.73.

F3: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 100 shares is from $107.75 to $107.76.

F4: The reporting person will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.