BOSTON BEER CO INC — Director's Dealing 2012

Feb 29, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2012-02-14

Reporting Person: Lance Thomas W (VP Operations)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-02-14	Stock Option (Right to Buy)	$95.09	A	3750	Acquired	2020-12-31	Class A Common (3750)	Direct

Footnotes

F1: On 1/1/2011, the Reporting Person was granted a contingent vesting option for 5,000 shares of the Company Class A Common Stock, which was reported on a Form 4 filed on 1/4/2011. On 2/14/2012, the Compensation Committee of the Company's Board of Directors detemined that based on the performance criteria set forth in the option, a maximum of 75% of the shares or 3,750 would become exercisable as follows: 750 shares on 3/1/2012, 1/1/2013, 1/1/2014, 1/1/2015 and 1/1/2016, so long as the Reporting Person continues to be employed by the Company on the applicable vesting date.