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BOSTON BEER CO INC Director's Dealing 2011

May 19, 2011

31558_dirs_2011-05-19_e928b48c-4c67-4ee6-b1a7-7c0ba1f69b3a.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: BOSTON BEER CO INC (SAM)
CIK: 0000949870
Period of Report: 2011-05-18

Reporting Person: ROPER MARTIN F (Director, President and C.E.O.)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-05-18 Class A Common M 2000 $22.425 Acquired 3030 Direct
2011-05-18 Class A Common S 1700 $82.91 Disposed 1330 Direct
2011-05-18 Class A Common S 300 $83.18 Disposed 1030 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2011-05-18 Class A Common $22.425 M 2000 Disposed 2015-06-28 Class A Common (180000) Direct

Footnotes

F1: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 1,700 shares is from $82.12 to $83.10.

F2: The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 1,000 shares is from $83.14 to $83.22.

F3: The filer will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.