Quarterly Report • Apr 24, 2025
Quarterly Report
Open in ViewerOpens in native device viewer

January 1 - March 31, 2025
| Q1 2025 summary 3 |
|
|---|---|
| Key figures and ratios 4 |
|
| Investment case 5 |
| Financials | 7 |
|---|---|
| Outlook 202512 | |
| Other information13 |
| Consolidated financial statements | 15 |
|---|---|
| Accounting notes19 | |
| Parent company financial statements22 |
| Definitions of financial performance measures25 | |
|---|---|
| Financial calendar26 |

"During the quarter, we continued to strengthen our business, despite sales being increasingly challenged by the overall market sentiment. In January, we took a significant step toward reaping the benefits of AI and technology in our operations, positioning us well for the future. Additionally, we successfully encouraged more customers to embrace our department store offering — one of our key performance indicators. Overall, our actions have put us in a strong financial, operational, and cost position for when the market turns."
| SEK million unless otherwise indicated | Q1 2025 | Q1 2024 | Change | Rolling 12 months |
|---|---|---|---|---|
| Net revenue | 1,652 | 1,614 | 2% | 8,281 |
| Gross margin (%) | 38.0% | 38.9% | -0.9pp | 38.8% |
| Fulfilment cost ratio (%) | -10.8% | -11.6% | +0.8pp | -10.1% |
| Marketing cost ratio (%) | -10.1% | -10.0% | -0.0pp | -9.3% |
| Adjusted Admin and Other cost ratio (%) | -10.7% | -11.9% | +1.1pp | -3.3% |
| EBIT | 5 | -3 | 286% | 461 |
| EBIT margin (%) | 0.3% | -0.2% | +0.5pp | 5.6% |
| Adjusted EBIT | 38 | 20 | 91% | 491 |
| Adjusted EBIT margin (%) | 2.3% | 1.2% | +1.1pp | 5.9% |
| Profit for the period | 4 | 2 | 77% | 344 |
| Free cash flow | -619 | -685 | 10% | 78 |


Adj. EBIT (SEKm) Adj. EBIT margin
B OO Z T G RO U P
B OO Z T G RO U P
P A GE _ 4
| SEK million unless otherwise indicated | Q1 2025 | Q1 2024 | Change | Rolling 12 months |
|---|---|---|---|---|
| GROUP | ||||
| Net revenue | 1,652 | 1,614 | 2% | 8,281 |
| Net revenue growth (%) | 2% | 6% | -4pp | 6% |
| Gross profit | 627 | 627 | -0% | 3,213 |
| Gross margin (%) | 38.0% | 38.9% | -0.9pp | 38.8% |
| Fulfilment cost ratio (%) | -10.8% | -11.6% | +0.8pp | -10.5% |
| Marketing cost ratio (%) | -10.1% | -10.0% | -0.0pp | -10.1% |
| Admin & other cost ratio (%) | -12.7% | -13.3% | +0.6pp | -9.3% |
| Depreciation cost ratio (%) | -4.1% | -4.1% | -0.0pp | -3.3% |
| Adjusted admin & other cost ratio (%) | -10.7% | -11.9% | +1.1pp | -8.9% |
| EBIT | 5 | -3 | 286% | 461 |
| EBIT margin (%) | 0.3% | -0.2% | +0.5pp | 5.6% |
| Adjusted EBIT | 38 | 20 | 91% | 491 |
| Adjusted EBIT margin (%) | 2.3% | 1.2% | +1.1pp | 5.9% |
| Earnings for the period | 4 | 2 | 77.4% | 344 |
| Earnings per share (SEK) | 0.07 | 0.04 | 80.3% | 5.30 |
| Earnings per share after dilution (SEK) | 0.06 | 0.04 | 77.5% | 5.01 |
| Adjusted earnings per share (SEK) | 0.47 | 0.31 | 50% | 5.67 |
| Adjusted earnings per share after dilution (SEK) | 0.44 | 0.30 | 48% | 5.36 |
| Net working capital | 1,396 | 993 | 41% | 1,396 |
| Net working capital as share of net revenue (%) | 16.9% | 12.7% | +4.2pp | 16.9% |
| Free cash flow | -619 | -685 | 10% | 78 |
| Net debt / -net cash | -8 | -236 | 96% | -8 |
| Number of employees end of period | 1,106 | 1,160 | -5% | 1,106 |
Boozt stands out as a leading online retailer within fashion and lifestyle in the Nordic region, leveraging a scalable, technologydriven business model and a customer-centric approach. With diversified product categories, operational efficiency, and a strong focus on sustainability, Boozt is well-positioned for continued growth and profitability in a competitive e-commerce market.
In-house tech platform and automated fulfilment centre ensure scalability, flexibility and cost efficiency
Long-term market share target
10%
share of the Nordic fashion and lifestyle market
B OO Z T G RO U P
P A GE _ 5
Medium-term profitbility target Solid margin potential
Very competitive unit economics driven by industry leading average order value
Scale and ongoing optimisation supporting profitability
10% adjusted EBIT margin in 2028
Nordic online leader
Leading online retailer within fashion and lifestyle in the Nordics
Booztlet.com (outlet) enhancing inventory efficiency and attracting price-conscious consumers
Attractive assortment of 1,600 Nordic and international brands
Increasing revenue by moving customers to multi-category shopping
Capitalizing on a strong product offering and superior service levels
Increasing online penetration across categories
Market consolidation to support leading retailers
Department store approach supports average order value and customer loyalty
Reduction of risk through category diversification
Boozt prioritizes reinvestment of cash for organic growth and market share gains. Excess cash is returned to shareholders
| Financials | 7 |
|---|---|
| Outlook 202512 | |
| Other information13 |

Income statement and cash flow items are compared with the corresponding year-earlier period. Balance sheet items refer to the position at the end of the period and are compared with the corresponding year earlier end of the period, meaning March 31, 2024. The first quarter refers to the period January-March 2025.
For the first quarter, net revenue increased by 2% (or 3% in local currency) to SEK 1,652 million (1,614). Sales growth was driven by most major markets, but held back by a muted performance in Denmark, which was impacted by highly hesitant and price conscious consumers. Across most markets, conditions remained challenging with continued low consumer confidence and a high promotional activity.
Growth in the quarter was mainly driven by a continued strong performance in Booztlet.com (+18%). The price initiative introduced in Q3 2024 continues to support the platform by offering more competitive prices on Booztlet, helping to keep Boozt's inventory position current. Revenue from Boozt.com declined slightly in the quarter (-1%), mainly due to a soft performance in Denmark. In contrast to Booztlet.com, Boozt.com does not utilize pricing to the same extent as a tool for customer acquisition in the current market environment, as the platform maintains a more premium pricing strategy to protect brand equity. While this approach helps preserve brand value, it likely affects sales, particularly among priceconscious consumers.
Active customers in the last 12 months on the two platforms increased with 2% (Boozt.com) and 22% (Booztlet.com) compared with the same period last year. The increase was supported by around 270,000 new customers buying on the two sites during Q1 2025. In total, around 3.8 million customers shopped on the two platforms in the last 12 months compared with 3.5 million in the same period last year.
Boozt continues to focus on encouraging customer to buy from more categories. In the last 12 months, Boozt.com saw its multicategory buyer base increase by around 50,000, a 4% increase compared with last year. These buyers now represent 52% of active customers, up from 51% in the same period last year.
In the quarter, Boozt.com's Average Order Value (AOV) declined by 1% to SEK 957 (964), while Booztlet.com was largely unchanged compared to last year at SEK 982 (979) despite the price reductions.
Other revenue (included in revenue from Boozt.com and Booztlet.com) in the quarter was SEK 80 million (73), an increase of 11% compared with the same quarter last year. Other revenue includes revenue not directly related to product sales, such as income from Boozt Media Partnership, Boozt Data Intelligence, BooztPay and breakage from gift cards.
Revenue in the Nordics was SEK 1,469 million (1,429) in the quarter and increased by 3% compared with the same quarter last year. Growth was driven mainly by a continued solid development in Sweden (+10% ), whereas revenue from Denmark declined 3%. Consumer confidence was gradually declining in Denmark throughout the quarter and in March reached a two year low.
Revenue in the Rest of Europe was SEK 182 million (185) and decreased by 1% for the quarter. Revenue from the Baltics continues to perform well, however, the development in Germany was soft in the quarter, due to less investments in the country. In Germany, the approach remains opportunistic, with a continued focus on maintaining profitability on every order.

B OO Z T G RO U P
P A GE _ 7
Gross profit was unchanged at SEK 627 million (627), while the gross margin decreased by 0.9 percentage points to 38.0% (38.9%). The decline was mainly due to the ongoing price initiative on Booztlet.com, where lower prices are offered on prior-season products, in an effort to keep Boozt's inventory current. Additionally, a timing difference compared to last year in Other revenue (which carries a high gross margin) had a slight negative effect on the quarter's gross margin. This is expected to reverse in the second quarter.
The fulfilment cost ratio in Q1 2025 improved by 0.8 percentage points compared with last year to 10.8% (11.6%). The significant improvement was due to the transfer cells installed at the fulfilment centre in 2024, which are now fully operational and generating significant efficiency and cost savings in fulfilment. Additionally, agreements with distribution partners across the Nordics have been improved.
The marketing cost ratio remained largely stable at 10.1% (10.0%) in the quarter. Boozt continues to benefit from a growing base of returning customers and an increase in members of the Club Boozt loyalty programme, which reduces marketing needs.
However, in line with plans, the offline marketing spend rose in the quarter in an effort to increase awareness for the nonfashion categories, Sport, Kids, Beauty and Home, throughout the Nordics.
The adjusted admin and other cost ratio improved to 10.7% (11.9%) in the quarter, a decrease of 1.2 percentage points compared to Q1 2024. This improvement was primarily driven by the simplified value-added tax registration in Norway, which was obtained in November 2024. Since then, Boozt has no longer been required to pay customs in Norway, in contrast to Q1 2024.
The depreciation cost ratio was unchanged at 4.1% (4.1%).
In Q1 2025, adjusted EBIT increased by 91% compared with last year to SEK 38 million (20). The adjusted EBIT margin increased by 1.1 percentage points to 2.3% (1.2%). The improvement was mainly driven by a lower fulfilment cost ratio and the elimination of customs payments in Norway for Boozt.
The adjustment for the quarter amounted to SEK 33 million (23), of which SEK 27 million relates to severance pay for former employees impacted by the reorganisation implemented
| Share of net revenue | Q1 2025 | Q1 2024 | Change | Rolling 12 months |
|---|---|---|---|---|
| GROUP | ||||
| Gross margin | 38.0% | 38.9% | -0.9pp | 38.8% |
| Fulfilment cost ratio | -10.8% | -11.6% | 0.8pp | -10.5% |
| Marketing cost ratio | -10.1% | -10.0% | -0.0pp | -10.1% |
| Admin and Other cost ratio | -12.7% | -13.3% | 0.6pp | -9.3% |
| Adjusted Admin and Other cost ratio | -10.7% | -11.9% | 1.1pp | -8.9% |
| Depreciation cost ratio | -4.1% | -4.1% | -0.0pp | -3.3% |
| EBIT margin | 0.3% | -0.2% | 0.5pp | 5.6% |
| Adjusted EBIT margin | 2.3% | 1.2% | 1.1pp | 5.9% |
during the quarter. SEK 5 million (25) was related to share-based payments.
Costs related to share-based payments fluctuate between periods as the probability of the number of performance shares under the programs is dynamic. Also, the provision for social charges is determined by the company's share price.
For a reconciliation of adjusted EBIT, please visit the Group's website www.booztgroup.com/reports-and-presentations, "Q1 Report 2025" – "Financial data".
EBIT was SEK 5 million (-3) in Q1 2025 corresponding to an EBIT margin of 0.3% (-0.2%).
Net financial items for the quarter totalled SEK 1 million (-5). Financial income amounted to SEK 10 million (7) in Q1 2025 and was mainly related to positive interests on the company's cash position. Financial expenses decreased to SEK -9 million (-11) of which SEK -5 million (-7) were related to interest on loans for financing the expansion of AutoStore and SEK -4 million (-5) were related to interest on leasing contracts according to IFRS 16.
Tax for Q1 2025 was SEK -2 million (10) corresponding to an effective tax rate for the period of 33.4% (-131.3%). Tax for Q1 2024 was positively impacted by SEK 9 million regarding previous years' taxation, which related to an investment grant received in 2021 during COVID.
Profit for Q1 2025 totalled SEK 4 million (2) resulting in earnings per share before dilution of SEK 0.07 (0.04). Earnings per share after dilution amounted to SEK 0.06 (0.04).
Net working capital at the end of Q1 2025 was SEK 1,396 million (993) equivalent to 16.9% (12.7%) of net revenue for the last 12 months.
Inventory as a percentage of revenue for the last 12 months increased to 35.9% compared with 33.1% in Q1 2024. The increase was mainly driven by lower than anticipated sales of the Autumn/Winter collection. In absolute terms inventory increased to SEK 2,970 million (2,597). Though sell-out was lower than planned during the quarter, inventory remains current, supported by the clearance of older products on Booztlet.com. The risk related to inventory is significantly reduced thanks to Booztlet acting as an effective clearing channel, where prices can be lowered without compromising the brand value of Boozt.com or its brand partners. The clearance of stock on Booztlet is expected to continue in the coming quarter.
Accounts payable increased to SEK 1,437 million (1,397) at the end of Q1 2025 corresponding to 17.4% (17.8%) of net revenue for the last 12 months.
Accounts receivable was SEK 43 million (55). at the end of Q1 2025 corresponding to 0.5% (0.7%) of net revenue for the last 12 months.
B OO Z T G RO U P
Cash flow for the period amounted to SEK -780 million compared with SEK -776 million in Q1 2024. Free cash flow for the quarter was SEK -619 million (-685).
Cash flow from operating activities amounted to SEK -567 million (-588) in the quarter, while cash flow from operating activities before changes to networking capital was SEK 55 million (39). Cash flow from operating activities is typically low in Q1, largely due to the increased net working capital requirements as inventory is built in preparation for the spring/ summer season.
Cash flow from investing activities amounted to SEK -53 million (-97). The decrease in investments was mainly due to investments in fixed assets falling to SEK -18 million (-70). Investments in Q1 2024 were elevated due to the installation of transfer cells at the fulfilment centre in Ängelholm in 2024. The transfer cells are now fully operational providing both cost savings and increased output capacity.
Cash flow from investments in intangible assets was SEK -25 million (-26) and mainly related to investments in the IT infrastructure.
Cash flow from financing activities amounted to SEK -160 million compared with SEK -91 million in Q1 2024. The increase was mainly due to the share buyback activity in the period which amounted to SEK -134 million in the quarter compared with SEK -98 million in Q1 2024.
At the end of Q1 2025, the Group had a net cash position of SEK 8 million compared with SEK 236 million at the end Q1 2024. The cash position is impacted by Boozt's ongoing share repurchase program. In the last 12 months, Boozt has repurchased own shares to the value of SEK 198 million. Hereof, SEK 134 million was done in Q1 2025.
Cash and cash equivalents declined to SEK 391 million at the end of Q1 2025 compared with SEK 687 million at the end of Q1 2024. The decline was driven by, among other factors, the aforementioned repurchase of own shares as well as the investments in transfer cells at the fulfilment centre during 2024.

In Q1 2025, revenue from Boozt.com was SEK 1,324 million (1,335), corresponding to a decline of 1% (0% growth in local currency). Sales on the platform continued to be affected by weak consumer demand in the fashion and lifestyle market, which intensified during the quarter. Notably, women's fashion, Boozt.com's largest category, is experiencing lower demand.
The number of active customers on Boozt.com in the last 12 months increased by 2% to 2.8 million (2.7). This was supported by around 170,000 new customers buying on Boozt.com in Q1 2025. The average order value was SEK 957 (964), corresponding to a decline of 1%, which was largely explained by currency.
Revenue in the Nordics was flat. Revenue from Sweden increased 2%, however, performance in Denmark was soft (-5%), as the Danish consumer confidence remains low. Revenue from the Rest of Europe declined by 6%. The positive development in the Baltics continued in the quarter, but was offset by a softer trend in Germany, reflecting a lower level of investment. The focus in Germany remains opportunistic, with an emphasis on securing profitability on every order.
True frequency was 7.0 (6.9) with cohorts continuing to display encouraging buying patterns despite the remaining pressure on consumers' disposable income. Customer satisfaction was slightly down in the quarter, but continues to be at a high and very competitive level, illustrated by a Trustpilot score of 4.2 (4.5) and a Net Promoter Score of 74 (77).
Adjusted EBIT was SEK 39 million (13) in the quarter, while the adjusted EBIT margin increased by 2.1 percentage points to 3.0% (0.9%). The margin improvement was primarily driven by increased efficiency in fulfilment and distribution supported by the transfer cell implementation in 2024, as well as Boozt's exemption from Norwegian customs payments.
The adjustment for the quarter amounted to SEK 25 million (19), of which SEK 21 million relates to severance pay for former employees impacted by the reorganisation implemented during the quarter. SEK 4 million (19) was related to share-based payments.
EBIT for the quarter increased to SEK 14 million (-6) corresponding to an EBIT margin of 1.0% (-0.5%).
| SEK million unless otherwise indicated | Q1 2025 | Q1 2024 | Change | Rolling 12 months |
|---|---|---|---|---|
| Boozt.com | ||||
| Net revenue | 1,324 | 1,335 | -1% | 6,646 |
| EBIT | 14 | -6 | n/a | 412 |
| EBIT margin (%) | 1.0% | -0.5% | 1.5pp | 6.2% |
| Adjusted EBIT | 39 | 13 | 211% | 434 |
| Adjusted EBIT margin (%) | 3.0% | 0.9% | 2.0pp | 6.5% |
| No. of orders (000) | 1,258 | 1,273 | -1% | 6,369 |
| True frequency | 7.0 | 6.9 | 1% | 6.9 |
| Average order value (SEK) | 957 | 964 | -1% | 963 |
| Active customers (000) | 2,751 | 2,691 | 2% | 2,751 |
| No. of orders per active customer | 2.32 | 2.37 | -2% | 2.32 |
| SEK million | Q1 2025 | Q1 2024 | Change | Rolling 12 months |
|---|---|---|---|---|
| Boozt.com - Net revenue | ||||
| Nordics | 1,198 | 1,201 | 0% | 6,067 |
| - of which Denmark | 441 | 464 | -5% | 2,278 |
| - of which Sweden | 399 | 390 | 2% | 2,127 |
| Rest of Europe | 126 | 134 | -6% | 579 |
| Total net revenue | 1,324 | 1,335 | -1% | 6,646 |
B OO Z T G RO U P
In Q1 2025, net revenue from Booztlet.com was SEK 328 million (279) corresponding to an increase of 18% (or 18% in local currency) compared with the same quarter last year.
The number of active customers on Booztlet in the last 12 months increased by 22% to 1.0 million (0.8). The increase was supported by the strategic decision introduced during Q3 2024 to offer more competitive prices on the platform on older and slow-moving stock, to help keep Boozt's inventory position current.
Booztlet was always intended as a way to hedge inventory risk. This has proven particularly valuable in the last three quarters, as consumer sentiment has been weaker than expected. The additional markdowns are temporary and can be implemented without compromising the Boozt brand.
The results were achieved despite a continuous highly promotional market as well as the impression that the more price-conscious customer (targeted by Booztlet) has experienced a more notable relative decline in disposable income.
The average order value for the quarter was SEK 982 (979) and largely unchanged compared with the same quarter last year. Despite the price reductions, AOV was unchanged in the quarter due to a slight increase in items per basket. This was supported by an increase in marketing for non-fashion categories.
Revenue from the Nordics was SEK 271 million (228) and increased by 19% compared with Q1 2024. The increase was driven by a strong performance in Sweden (+39%). Revenue from the Rest of Europe grew 12% to SEK 57 million (51).
Adjusted EBIT amounted to SEK -1 million (7) in the quarter corresponding to an adjusted EBIT margin of -0.2% (2.6%). The lower margin is mainly due to a lower gross margin, which was impacted by the pricing initiatives implemented in the quarter.
The adjustment for the quarter amounted to SEK 7 million (4), of which SEK 6 million relates to severance pay for former employees impacted by the reorganisation implemented during the quarter. SEK 1 million (4) was related to share-based payments.
EBIT for the first quarter was SEK -8 million (3) corresponding to an EBIT margin of -2.4% (1.1%).
| SEK million unless otherwise indicated | Q1 2025 | Q1 2024 | Change | Rolling 12 months |
|---|---|---|---|---|
| Booztlet.com | ||||
| Net revenue | 328 | 279 | 18% | 1,635 |
| EBIT | -8 | 3 | n/a | 49 |
| EBIT margin (%) | -2.4% | 1.1% | -3.5pp | 3.0% |
| Adjusted EBIT | -1 | 7 | n/a | 58 |
| Adjusted EBIT margin (%) | -0.2% | 2.6% | -2.8pp | 3.5% |
| No. of orders (000) | 322 | 274 | 18% | 1,658 |
| Average order value (SEK) | 982 | 979 | 0% | 958 |
| Active customers (000) | 1,037 | 847 | 22% | 1037 |
| No. of orders per active customer | 1.6 | 1.6 | 1% | 1.6 |
| SEK million | Q1 2025 | Q1 2024 | Change | Rolling 12 months |
|---|---|---|---|---|
| Booztlet.com - Net revenue | ||||
| Nordics | 271 | 228 | 19% | 1,365 |
| - of which Denmark | 80 | 76 | 5% | 435 |
| - of which Sweden | 141 | 102 | 39% | 661 |
| Rest of Europe | 57 | 51 | 12% | 271 |
| Total net revenue | 328 | 279 | 18% | 1,635 |
P Boozt updates its financial outlook for 2025 due to increased market uncertainty and unfavourable currency movements. The company now anticipates net revenue growth in the range of 0-6%, compared with previous expectation of 4-9%. Similarly, the adjusted EBIT margin is now projected to be 4.5-5.5%, compared with the initial guidance of 5.8-6.5%.
| Outlook 2025 | Updated outlook |
Previous outlook |
Reported FY 2024 |
|---|---|---|---|
| Revenue growth | 0-6% | 4-9% | 6% |
| Adjusted EBIT margin | 4.5-5.5% | 5.8-6.5% | 5.7% |
The initial 2025 outlook, issued on February 7, had assumed a continued challenging yet stable market. Since then, however, the Nordic retail landscape has become increasingly uncertain, largely due to heightened geopolitical unrest. To illustrate this volatility, Boozt's trading performance in April to date has fluctuated significantly following the increased trade tensions.
Adding to this, the Swedish krona has strengthened considerably since February 7. Assuming exchange rates remain at current levels for the remainder of 2025, this strengthening is expected to negatively impact net revenue by approximately 3 percentage points. Furthermore, given that the majority of Boozt's costs are denominated in SEK, the adjusted EBIT margin is also projected to be negatively affected by around 1 percentage points, assuming unchanged currency rates.
Profitability is still expected to benefit from efficiency gains across the value chain. This includes the full-year effect of the transfer cell implementation in 2024, as well as margin support from the recently implemented tech-driven organisational realignment (detailed below). However, these improvements are anticipated to be partially offset by increased marketing investments aimed at growing awareness for the non-fashion product categories during 2025.
CAPEX for 2025 is expected to be SEK 150-170 million (from previously SEK 170-200 million). As announced in 2024, Boozt plans to invest around SEK 500 million in capacity expansion between 2025 and 2027. Of this, around SEK 65 million is expected to be invested in 2025. The remaining CAPEX for the year will primarily cover IT development costs.
As announced on January 13, 2025, Boozt initiated an organisational realignment to adapt to the increasing impact of technology, including the growing use of AI. As part of this restructuring, approximately 10% of permanent positions were eliminated in February 2025. This workforce reduction is projected to have a net positive impact of around 0.3 percentage points on the adjusted EBIT margin for 2025. However, the impact on EBIT before adjustments is expected to be limited due to severance payments associated with the restructuring, which amount to approximately SEK 27 million expensed in Q1 2025.

B OO Z T G RO U P
On January 13, 2025, Boozt announced the decision to realign its organisation, reflecting the growing impact of technology and the increasing adoption of AI-powered tools across the entire value chain.
The realignment resulted in a reduction of approximately 10% of the Group's permanent positions, with changes implemented during Q1 2025. This strategic resizing aims to support Boozt's ability to sustain growth and enhance margins in 2025.
On February 7, 2025, Boozt announced that Sandra Gadd had decided to step down from her role as Chief Financial Officer (CFO) and as a member of the Boozt executive management team. To ensure a smooth transition period, she will remain available until after the company releases its Q2 report in August.
On February 25, 2025, Boozt announced plans to establish its headquarters in Copenhagen, Denmark. The new office, Krystallen, is centrally located, providing excellent connectivity to both Denmark and Sweden, where the company's main operations are based. The Copenhagen headquarters will enhance access to a dynamic business environment and a strong talent pool, supporting Boozt's ambitions.
Boozt is expected to relocate to the new Copenhagen premises in the first quarter of 2026.
Boozt's Annual General Meeting was held on April 24, 2025. The AGM decided that no dividends are paid to the shareholders and that the Company's profit for 2024 are carried forward. The AGM also decided on implementation of a new long-term incentive program (LTIP 2025).
Furthermore, Henrik Theilbjørn, Jón Björnsson, Cecilia Lannebo and Julie Wiese were all re-elected as ordinary board members, while Aileen O'Toole and Benjamin Büscher declined re-election. Fiona Mullan was elected as new ordinary board member, and Henrik Theilbjørn was re-elected as Chair. Boozt's Board of Directors now consists of five members.
More information of the outcome of the Annual General Meeting 2025 can be found here.
During Q1 2025, Boozt repurchased 1,097,500 of its own shares, corresponding to SEK 134 million. After mandate given at the AGM 2024, Boozt's Board of Directors launched a share buyback programme aimed at repurchasing company shares worth up to SEK 200 million. The programme has now concluded, and during this period, Boozt repurchased 1,632,500 shares, corresponding to SEK 198 million.
As of the date of this report, Boozt holds 6.7% of the share capital in Boozt Fashion AB, equivalent to a total of 4,563,158 treasury shares, of which 1,744,867 are classified as C-shares. On April 24, the AGM approved a reduction of the share capital through the cancellation of 2,680,517 ordinary shares repurchased as part of Boozt's share buyback programmes. After the cancellation, the number of shares in Boozt will be reduced to 65,608,971 (from 68,289,488), of which 1,744,867 will remain classified as C-shares. As a result of this share reduction, Boozt will own 1,882,641 own shares (including 1,744,867 Cshares), or 2.9% of the share capital.
Net revenue of the parent company amounted to SEK 31 million (24) in Q1 2025. The parent company has invoiced fees for management services in accordance with the Group's intracompany agreements to other Group companies during the period. Costs for the period are mainly attributable to costs related to personnel costs for the Group Management and remuneration to the Board of Directors. Net profit for the quarter totalled SEK -0 million (-22).
Seasonal variances affect the Group since purchases are cyclical and inventories are built up before each season. However, each quarter is comparable between years. Traditionally the fourth quarter has the highest net revenue, whereas the first quarter has the lowest. Inventory levels in the industry can be affected by an early or late start to the season impacting the promotional activities needed to clear inventory. To illustrate the long-term development trend the Group reports rolling twelve months' figures, where applicable.
Boozt has developed a risk management framework with the purpose to strengthen the structure of how risk management is carried out throughout the Group. Identified risks are reviewed by the Board of Directors continuously. All identified risks as well as the risk management process is described in the Group's Annual Report 2024 on pages 28-30.
Boozt's related parties and the extent of transactions with its related parties are described in Note 26 in the Annual Report 2024. There have not been any significant transactions with members of Group Management or other related parties during the quarter.
| Consolidated financial statements | 15 |
|---|---|
| Accounting notes19 | |
| Parent company financial statements22 |
| SEK million | Note | Q1 2025 | Q1 2024 | Rolling 12 months |
|---|---|---|---|---|
| Net revenue | 2 | 1,652 | 1,614 | 8,281 |
| Total operating income | 1,652 | 1,614 | 8,281 | |
| Goods for resale | -1,024 | -987 | -5,068 | |
| Other external costs | -349 | -361 | -1,643 | |
| Cost of personnel | -208 | -199 | -834 | |
| Depreciation and amortisation of tangible and intangible assets | -68 | -66 | -275 | |
| Other operating costs | 4 | -4 | -0 | |
| Total operating costs | -1,646 | -1,617 | -7,821 | |
| OPERATING PROFIT (EBIT) | 2 | 5 | -3 | 461 |
| Financial income | 10 | 7 | 22 | |
| Financial expenses | 3 | -9 | -11 | -41 |
| Net financial items | 1 | -5 | -19 | |
| PROFIT BEFORE TAX | 2 | 6 | -8 | 442 |
| Income tax | -2 | 10 | -98 |
| SEK | Note Q1 2025 |
Q1 2024 | Rolling 12 months |
|---|---|---|---|
| Average number of shares (000) | 64,425 | 65,460 | 64,991 |
| Average number of shares after dilution (000) | 68,170 | 68,205 | 68,670 |
| Earnings per share (SEK) | 0.07 | 0.04 | 5.30 |
| Earnings per share after dilution (SEK) | 0.06 | 0.04 | 5.01 |
| SEK million | Note | Q1 2025 | Q1 2024 | Rolling 12 months |
|---|---|---|---|---|
| PROFIT FOR THE PERIOD | 4 | 2 | 344 | |
| ITEMS THAT MAY BE RE-CLASSIFIED TO THE INCOME STATEMENT: |
||||
| Translation differences | -30 | 16 | -49 | |
| TOTAL COMPREHENSIVE PROFIT FOR THE PERIOD | -26 | 18 | 296 | |
| ATTRIBUTABLE TO | ||||
| Parent company's shareholders | -26 | 18 | 296 |
| SEK million | Note | Mar 31, 2025 | Mar 31, 2024 | Dec 31, 2024 | SEK million | Note | Mar 31, 2025 | Mar 31, 2024 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|
| ASSETS | EQUITY AND LIABILITIES | ||||||||
| Trademarks | 4 | 91 | 97 | 96 | Share capital | 6 | 6 | 6 | |
| Goodwill | 4 | 291 | 310 | 309 | Other capital contributions | 2,380 | 3,754 | 2,307 | |
| Web platform | 4 | 245 | 213 | 241 | Reserves | 23 | 57 | 37 | |
| Total intangible assets | 627 | 620 | 646 | Retained earnings including profit for the period | 422 | -1,158 | 372 | ||
| Right of use asset | 462 | 537 | 475 | Total equity | 2,831 | 2,658 | 2,721 | ||
| Machinery and equipment | 4 | 809 | 830 | 817 | Non-current interest bearing liabilities | 3 | 382 | 355 | 380 |
| Total tangible assets | 1,271 | 1,368 | 1,292 | Non-current lease liabilities | 3 | 384 | 464 | 401 | |
| Deposits | 21 | 8 | 11 | Other non-current liabilities | 3 | - | - | - | |
| Shares in associated companies | 14 | 15 | 14 | Other non-current provisions | 19 | 28 | 21 | ||
| Deferred tax asset | 13 | 22 | 14 | Deferred tax liabilities | 18 | 19 | 20 | ||
| Total other assets | 48 | 45 | 38 | Total non-current liabilities | 803 | 867 | 821 | ||
| Total non-current assets | 1,946 | 2,033 | 1,975 | Current interest bearing liabilities | 3 | 0 | 96 | -0 | |
| Inventory | 2,970 | 2,597 | 2,674 | Current lease liabilities | 3 | 99 | 92 | 97 | |
| Accounts receivable | 3 | 43 | 55 | 38 | Accounts payable | 3 | 1,437 | 1,397 | 1,235 |
| Other receivables | 3 | 120 | 143 | 173 | Current tax liabilities | 13 | 1 | 85 | |
| Current tax receivables | 7 | 6 | 57 | Other liabilities | 3 | 183 | 199 | 531 | |
| Prepaid expenses and accrued income | 265 | 120 | 201 | Accrued expenses and prepaid income | 376 | 329 | 540 | ||
| Cash and cash equivalents | 3 | 391 | 687 | 1,174 | Total current liabilities | 2,108 | 2,114 | 2,488 | |
| Total current assets | 3,796 | 3,607 | 4,317 | Total liabilities | 2,911 | 2,981 | 3,310 | ||
| TOTAL ASSETS | 5,742 | 5,639 | 6,293 | TOTAL EQUITY AND LIABILITIES | 5,742 | 5,640 | 6,031 |
PA G E _ 1 6
B OO Z T G RO U P
| SEK million | Share capital | Other capital contributions | Reserves | Profit brought forward incl. period's profit/loss for the year |
Total equity attributable to parent company shareholders |
|---|---|---|---|---|---|
| Equity as per Jan 1, 2024 | 6 | 2,307 | 37 | 372 | 2,721 |
| Profit for the period | - | - | - | 2 | 2 |
| Other comprehensive income | - | - | 16 | - | 16 |
| COMPREHENSIVE PROFIT/LOSS FOR THE PERIOD | 0 | 0 | 16 | 2 | 18 |
| Share capital increase | - | - | - | - | - |
| Sharebased compensation | - | 17 | - | - | |
| Share buyback | - | - | - | -98 | -98 |
| Total transaction with owners | 0 | 17 | 0 | -98 | -81 |
| Equity as per Mar 31, 2024 | 6 | 2,324 | 52 | 276 | 2,658 |
| SEK million | Share capital | Other capital contributions | Reserves | Profit brought forward incl. period's profit/loss for the year |
Total equity attributable to parent company shareholders |
|---|---|---|---|---|---|
| Equity as per Jan 1, 2025 | 6 | 2,372 | 53 | 553 | 2,983 |
| Profit for the period | - | - | - | 4 | 4 |
| Other comprehensive income | - | - | -30 | - | -30 |
| COMPREHENSIVE PROFIT/LOSS FOR THE PERIOD | 0 | 0 | -30 | 4 | -26 |
| Share capital increase | - | - | - | - | - |
| Sharebased compensation | - | 8 | - | - | 8 |
| Share buyback | - | - | - | -134 | -134 |
| Total transaction with owners | 0 | 8 | 0 | -134 | -127 |
| Equity as per Mar 31, 2025 | 6 | 2,380 | 23 | 422 | 2,831 |
B OO Z T G RO U P
| SEK million Note |
Q1 2025 | Q1 2024 | Rolling 12 months |
SEK million Note |
Q1 2025 | Q1 2024 | Rolling 12 months |
|---|---|---|---|---|---|---|---|
| Operating profit | 5 | -3 | 460 | Investments in fixed assets 4 |
-17 | -70 | -70 |
| Change in financial assets 4 |
-11 | -0 | -12 | ||||
| Adjustments for non-cash items: | Investments in intangible assets 4 |
-25 | -26 | -112 | |||
| Non-cash remuneration from share based payments (social charges) | 8 | 17 | 6 | CASH FLOW FROM INVESTING ACTIVITIES 4 |
-53 | -97 | -195 |
| Non-cash remuneration from share based payments | -2 | 5 | 57 | ||||
| Depreciation | 68 | 68 | 273 | Share buyback | -134 | -98 | -198 |
| Other items not included in cash flow | - | - | 2 | New loans | 283 | 53 | 618 |
| Redemption of share based payments (social charges) | - | - | -16 | Repayments of loans | -280 | -24 | -688 |
| Interest received | 10 | 7 | 20 | Repayments of lease liability | -29 | -22 | -101 |
| Interest paid | 3 -9 |
-11 | -41 | CASH FLOW FROM FINANCING ACTIVITIES | -160 | -91 | -369 |
| Paid income tax | -25 | -44 | -78 | ||||
| CASH FLOW FROM OPERATING ACTIVITIES BEFORE CHANGES IN | Cash flow for the period | -780 | -776 | -290 | |||
| WORKING CAPITAL | 55 | 39 | 684 | Currency exchange gains/losses in cash and cash equivalents | -4 | 1 | -7 |
| Cash and cash equivalents beginning of period | 1,174 | 1,463 | 687 | ||||
| Changes in inventory | -296 | -315 | -374 | CASH AND CASH EQUIVALENTS END OF PERIOD | 391 | 687 | 391 |
| Changes in current assets | -16 | -58 | -111 | ||||
| Changes in current liabilities | -309 | -254 | 74 | ||||
| Cash flow from changes working capital | -622 | -627 | -411 | ||||
| CASH FLOW FROM OPERATING ACTIVITIES | -567 | -588 | 273 |
B OO Z T G RO U P
The report is prepared in accordance with IAS 34 Interim Financial Reporting and the Swedish Annual Accounts Act. Information required by IAS 34 p.16 A is provided in notes and other sections in the interim report. The accounting principles and calculations method have remained unchanged from those applied in the 2024 Annual Report. Amended or new standards taking effect from January 1, 2025 have not had any material impact on the Group's financial reports for the period.
Preparation of the financial reports in accordance with IFRS requires management to make assessments and estimates and assumptions that affect application of the accounting policies and the recognised amounts of assets, liabilities, income, and expenses. Actual results may differ from these estimates.
Estimates and assumptions are continually evaluated. Changes in estimates are recognised in the period the change is made if the change only affected that period or in the period the change is made and in future periods if the change affects both current and future periods.
Important estimates and assessments are disclosed in the 2024 Annual Report on page 105.
The Group has carried out a reassessment of the useful lives of selected parts of the Group's fixed assets that mainly relate to the AutoStore installations and specifically the Conveyors as well as IT, Sensors & PLC. The reassessment is carried out to better reflect the actual useful life on a component level based on the experience obtained after operating our AutoStore setup for the past eight years. For the previously acquired assets, the change will be made from January 2025. For the most recently acquired assets activated in Q4 2024 the new depreciation times will be used from the start.
By extending the useful lives, the Group assesses a higher degree of comparability of EBIT towards industry peers. In conclusion, the impact on yearly depreciation compared to the previous depreciation times is a decrease in costs of around SEK 2,5 million for 2025.
For the Parent Company Boozt AB (publ), the financial statements have been prepared in accordance with the Swedish Annual Accounts Act and the Swedish Financial Reporting Board's recommendation RFR 2 Accounting for Legal Entities. The reporting currency is SEK and all figures in the interim report are rounded to the nearest million with one decimal point.
| SEK million | Q1 2025 | Q1 2024 | Rolling 12 months |
|---|---|---|---|
| NET REVENUE | |||
| Boozt.com | 1,324 | 1,335 | 6,646 |
| Booztlet.com | 328 | 279 | 1,635 |
| TOTAL NET REVENUE | 1,652 | 1,614 | 8,282 |
| EBIT | |||
| Boozt.com | 14 | -6 | 412 |
| Booztlet.com | -8 | 3 | 49 |
| TOTAL EBIT | 6 | -3 | 461 |
| EARNINGS BEFORE TAX | |||
| Boozt.com | 15 | -21 | 396 |
| Booztlet.com | -8 | 0 | 46 |
| EARNINGS BEFORE TAX | 7 | -20 | 441 |
| 31 Mar, 2024 (SEK million) | Finacial assets valued at amortised cost |
Finacial liabilities valued at amortised cost |
Financial instruments measured at fair value via income statement |
Total carrying amount |
Fair value | 31 Mar, 2025 (SEK million) | Finacial assets valued at amortised cost |
Finacial liabilities valued at amortised cost |
Financial instruments measured at fair value via income statement |
Total carrying amount |
Fair value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Financial assets | Financial assets | ||||||||||
| Deposits | 8 | - | - | 8 | 8 | Deposits | 21 | - | - | 21 | 21 |
| Accounts receivables | 55 | - | - | 55 | 55 | Accounts receivables | 43 | - | - | 43 | 43 |
| Other receivables | 142 | - | 0 | 142 | 142 | Other receivables | 120 | - | - | 120 | 120 |
| Cash and cash equivalents | 687 | - | - | 687 | 687 | Cash and cash equivalents | 391 | - | - | 391 | 391 |
| Total financial assets | 893 | 0 | 0 | 893 | 893 | Total financial assets | 575 | 0 | 0 | 575 | 575 |
| Financial liabilities | Financial liabilities | ||||||||||
| Liabilities to credit institutions | - | 452 | - | 452 | 452 | Liabilities to credit institutions | - | 382 | - | 382 | 382 |
| Accounts payables | - | 1,397 | - | 1,397 | 1,397 | Accounts payables | - | 1,437 | - | 1,437 | 1,437 |
| Other liabilities | - | 197 | 2 | 199 | 199 | Other liabilities | - | 183 | 0 | 183 | 183 |
| Lease liabilities | - | 556 | - | 556 | 556 | Lease liabilities | - | 483 | - | 483 | 483 |
| Total financial liabilities | 0 | 2,602 | 2 | 2,604 | 2,604 | Total financial liabilities | 0 | 2,486 | 0 | 2,486 | 2,486 |
U P
The Group has derivative instruments that comprise foreign exchange forward used for economic hedging purposes, which are measured at fair value according to Level 2 of the valuation hierarchy. Derivative receivables amount to SEK 0 million (0). Other financial liabilities measured at fair value via income statement consists of earn-out from acquisitions of operations of SEK 0 million (2), of which some parts are conditional. Other financial liabilities measured at fair value can be found at Level 3 of the valuation hierarchy. The Group's other financial assets and liabilities are considered to be close to the carrying amount, after which the carrying amount is estimated to be the same as the fair value. For a more detailed description of the Group's classification and valuation of financial instruments please see Note 1 on page 104 and Note 28 on page 122 in the Annual Report 2024.
| SEK million | Q1 2025 | Q1 2024 | Rolling 12 months |
|---|---|---|---|
| Interest income | 10 | 7 | 22 |
| Interest expenses | -5 | -7 | -23 |
| Interest expense leases | -4 | -5 | -18 |
| Net change in value of receivables measured at fair value via income statement |
0 | - | 0 |
| Total net financial items | 1 | -5 | -19 |
| SEK million | Q1 2025 | Q1 2024 | Rolling 12 months |
|---|---|---|---|
| Acquisition of fixed assets (other capex) | 0 | -2 | -28 |
| Acquisition of fixed assets (warehouse capex) | -17 | -68 | -43 |
| Total | -18 | -70 | -71 |
| Change in financial assets | -11 | 0 | -12 |
| Total | -11 | 0 | -12 |
| Acquisition of intagible assets (capitalised | |||
| development costs) | -25 | -26 | -110 |
| Acquisition of intagible assets (other) | 0 | 0 | -2 |
| Total | -25 | -26 | -112 |
| Cash flow from investments | -53 | -97 | -196 |
B OO Z T G RO U P
| SEK million | Q1 2025 | Q1 2024 | Rolling 12 months |
|---|---|---|---|
| Net revenue | 31 | 24 | 157 |
| Total operating income | 31 | 24 | 157 |
| Other external costs | -3 | -3 | -10 |
| Cost of personnel | -23 | -33 | -127 |
| Total operating costs | -26 | -35 | -138 |
| OPERATING PROFIT (EBIT) | 5 | -11 | 20 |
| Financial income | 0 | 0 | 3 |
| Financial expenses Net financial items |
0 0 |
-14 -14 |
-0 3 |
| PROFIT AFTER FINANCIAL ITEMS | 5 | -25 | 22 |
| Group contributions | -5 | 1 | -5 |
| RESULT BEFORE TAX | -0 | -24 | 17 |
| Income tax | -0 | 2 | -2 |
| PROFIT FOR THE PERIOD | -0 | -22 | 15 |
| SEK million | Mar 31, 2025 | Mar 31, 2024 | Dec 31, 2024 |
|---|---|---|---|
| Shares in Group companies | 831 | 831 | 831 |
| Shares in associated companies | 14 | 13 | 14 |
| Deferred tax asset | 0 | 2 | 0 |
| Total non-current assets | 845 | 847 | 845 |
| Other receivables | 0 | 0 | 0 |
| Receivables from Group companies | 818 | 959 | 962 |
| Current tax assets | - | - | 0 |
| Prepaid expenses and accrued income | 1 | 1 | 1 |
| Cash and cash equivalents | 5 | 17 | 14 |
| Total current assets | 825 | 978 | 977 |
| TOTAL ASSETS | 1,670 | 1,825 | 1,822 |
| SEK million | Mar 31, 2025 | Mar 31, 2024 | Dec 31, 2024 |
|---|---|---|---|
| Share capital | 6 | 6 | 6 |
| Total restricted equity | 6 | 6 | 6 |
| Share premium reserve | 2,214 | 2,192 | 2,218 |
| Retained earnings | -624 | -426 | -490 |
| Earnings for the period | 0 | -22 | -7 |
| Total unrestricted equity | 1,589 | 1,744 | 1,721 |
| TOTAL EQUITY | 1,595 | 1,749 | 1,727 |
| Other provisions | 12 | 18 | 13 |
| Total non-current liabilities | 12 | 18 | 13 |
| Accounts payable | 1 | 1 | 0 |
| Current tax liabilities | 1 | - | - |
| Liabilities to Group companies | 38 | 38 | 38 |
| Other liabilities | 7 | 5 | 10 |
| Accrued expenses and prepaid income | 16 | 14 | 34 |
| Total current liabilities | 63 | 58 | 82 |
| TOTAL LIABILITIES | 75 | 75 | 95 |
| TOTAL EQUITY AND LIABILITIES | 1,670 | 1,825 | 1,822 |
B OO Z T G RO U P
Audit
This report was not subjected to a limited review by the Group's auditors.
The undersigned certify that this interim report gives a true and fair overview of the Parent Company's and the Group's operations, financial position, and performance and describes the material risks and uncertainties facing the Parent Company and the companies in the Group.
April 24, 2025
Henrik Theilbjørn Chairman of the Board Jón Björnsson Board member Cecilia Lannebo Board member
Fiona Mullan Board member Julie Wiese Board member
Hermann Haraldsson Group CEO

The quarterly report contains certain performance measures that are not defined in accordance with IFRS (alternative performance measures). The performance measures included are used by investors, securities analysts, and other stakeholders as additional measures of performance and financial position. The Group's alternative performance measures are not necessarily comparable to similar measurements presented by other companies and have certain limitations as analytical tools. They should therefore not be considered separately from, or as a substitute for, the Group's financial information prepared in accordance with IFRS.
Definitions, calculations, and rationale behind the use of included alternative performance measures are available on the Group's website www.booztgroup.com/reports-and-presentations, "Interim Report Q1 2025" - "Financial data".

B OO Z T G RO U P
PA G E _ 2 5
B OO Z T G RO U P
August 15, 2025 Interim Financial Report for Q2 2025
November 4, 2025 Interim Financial Report for Q3 2025
February 6, 2026 Annual report 2025 Consolidated financial statements are available at www.booztgroup.com.
In case of enquiries or questions, please contact:
Magnus Thorstholm Jensen, Head of Investor Relations [email protected] / +45 30 50 44 02
This report is such information that Boozt AB (publ) is obliged to make public according to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 17:30 CET on April 24, 2025.
This report may contain forward-looking information that is based on the present expectations of Boozt's management. No assurance may be given that these expectations will prove to be correct. Actual outcomes may deviate significantly from what is reflected in the forward-looking information due to changed conditions relating to the economy, market or competition, changes in legal requirements and other political measures, fluctuations in exchange rates, and other factors outside of Boozt's control.

Address: Hyllie Boulevard 35, 215 37 Malmö, Sweden Phone: +46 40 12 80 05
E-mail: [email protected] www.booztgroup.com
Org. nr: 556793-5183 VAT nr: SE556793518301
Building tools?
Free accounts include 100 API calls/year for testing.
Have a question? We'll get back to you promptly.