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Booking Holdings Inc. Director's Dealing 2012

Jun 14, 2012

29801_dirs_2012-06-14_f72a3b8a-d432-492c-8958-2cfc0e01bcc8.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRICELINE COM INC (PCLN)
CIK: 0001075531
Period of Report: 2012-06-12

Reporting Person: Fogel Glenn D (Hd Worldwide Strat & Planning)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-06-12 Common Stock S 100 $634.18 Disposed 8602 Direct
2012-06-12 Common Stock S 100 $637.92 Disposed 8502 Direct
2012-06-12 Common Stock S 200 $640.10 Disposed 8302 Direct
2012-06-12 Common Stock S 300 $641.38 Disposed 8002 Direct
2012-06-12 Common Stock S 100 $643.81 Disposed 7902 Direct
2012-06-12 Common Stock S 200 $645.01 Disposed 7702 Direct

Holdings (Non-Derivative)

Security Shares Ownership
2012 Performance Share Units 3097 Direct
2011 Performance Share Units 3098 Direct
2010 Performance Share Units 5089 Direct

Footnotes

F1: The shares were sold pursuant to a sales plan, dated November 23, 2011, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F2: Represents the weighted average sales price. The range of prices received for the reported transactions was $639.66 - $640.54. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

F3: Represents the weighted average sales price. The range of prices received for the reported transactions was $640.96 - $641.73. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

F4: Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.

F5: Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase depending on certain performance factors.