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Booking Holdings Inc. Director's Dealing 2012

Apr 13, 2012

29801_dirs_2012-04-13_84133a09-5f8b-4d18-b3fc-ba65155fa823.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRICELINE COM INC (PCLN)
CIK: 0001075531
Period of Report: 2012-04-12

Reporting Person: Fogel Glenn D (Hd Worldwide Strat & Planning)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-04-12 Common Stock S 100 $725.48 Disposed 10602 Direct
2012-04-12 Common Stock S 100 $734.34 Disposed 10502 Direct
2012-04-12 Common Stock S 195 $736.55 Disposed 10307 Direct
2012-04-12 Common Stock S 200 $738.00 Disposed 10107 Direct
2012-04-12 Common Stock S 97 $739.93 Disposed 10010 Direct
2012-04-12 Common Stock S 200 $741.41 Disposed 9810 Direct
2012-04-12 Common Stock S 8 $742.03 Disposed 9802 Direct
2012-04-12 Common Stock S 100 $743.17 Disposed 9702 Direct

Holdings (Non-Derivative)

Security Shares Ownership
2012 Performance Share Units 3097 Direct
2011 Performance Share Units 3098 Direct
2010 Performance Share Units 5089 Direct

Footnotes

F1: The shares were sold pursuant to a sales plan, dated November 23, 2011, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F2: Represents the weighted average sales price. The range of prices received for the reported transactions was $736.34 - $736.78. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

F3: Represents the weighted average sales price. The range of prices received for the reported transactions was $737.70 - $738.29. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

F4: Represents the weighted average sales price. The range of prices received for the reported transactions was $741.02 - $741.79. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

F5: Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.

F6: Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase depending on certain performance factors.