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Booking Holdings Inc. Director's Dealing 2012

Feb 15, 2012

29801_dirs_2012-02-15_97af2fa0-16fd-421d-9a2d-de9dcd27a5e6.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRICELINE COM INC (PCLN)
CIK: 0001075531
Period of Report: 2012-02-13

Reporting Person: Fogel Glenn D (Hd Worldwide Strat & Planning)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-02-13 Common Stock S 100 $548.62 Disposed 8973 Direct
2012-02-13 Common Stock S 100 $562.98 Disposed 8873 Direct
2012-02-13 Common Stock S 100 $564.02 Disposed 8773 Direct
2012-02-13 Common Stock S 100 $566.41 Disposed 8673 Direct
2012-02-13 Common Stock S 200 $568.14 Disposed 8473 Direct
2012-02-13 Common Stock S 200 $570.50 Disposed 8273 Direct
2012-02-13 Common Stock S 200 $571.88 Disposed 8073 Direct

Holdings (Non-Derivative)

Security Shares Ownership
2011 Performance Share Units 3098 Direct
2010 Performance Share Units 5089 Direct
Restricted Stock Units 8000 Direct

Footnotes

F1: The shares were sold pursuant to a sales plan, dated May 24, 2011, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

F2: Represents the weighted average sales price. The range of prices received for the reported transactions was $567.69 - $568.59. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

F3: Represents the weighted average sales price. The range of prices received for the reported transactions was $570.28 - $570.72. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

F4: Represents the weighted average sales price. The range of prices received for the reported transactions was $571.66 - $572.10. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

F5: Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.

F6: Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase depending on certain performance factors.