Booking Holdings Inc. — Director's Dealing 2012

Jul 18, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRICELINE COM INC (PCLN)
CIK: 0001075531
Period of Report: 2012-07-16

Reporting Person: BOYD JEFFERY H (Director, President and CEO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-07-16	Common Stock	S	300	$636.54	Disposed	204780	Direct
2012-07-16	Common Stock	S	200	$637.12	Disposed	204580	Direct
2012-07-16	Common Stock	S	1100	$638.85	Disposed	203480	Direct
2012-07-16	Common Stock	S	400	$639.79	Disposed	203080	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
2012 Performance Share Units	6967	Direct
2011 Performance Share Units	9682	Direct
2010 Performance Share Units	12404	Direct
Common Stock	166	Indirect

Footnotes

F1: The shares were sold pursuant to a sales plan dated November 22, 2010 (the "2010 Plan") which complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the 2010 Plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on November 24, 2010. The existence of the 2010 Plan, the total shares subject to the 2010 Plan and the date of adoption of the 2010 Plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33) and April 24, 2012 (page 29).

F2: Represents the weighted average sales price. The range of prices received for the reported transactions was $636.08 - $637.05. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

F3: Represents the weighted average sales price. The range of prices received for the reported transactions was $638.45 - $639.20. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

F4: Represents the weighted average sales price. The range of prices received for the reported transactions was $639.54 - $640.13. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

F5: Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.

F6: Shares held by an immediate family member, of which Mr. Boyd disclaims beneficial ownership.