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Booking Holdings Inc. Director's Dealing 2010

Mar 8, 2010

29801_dirs_2010-03-08_ff79d795-370c-4d0f-8b45-f9b86c5be67c.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRICELINE COM INC (PCLN)
CIK: 0001075531
Period of Report: 2010-03-04

Reporting Person: Finnegan Daniel J (Chief Financial Officer)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2010-03-04 2010 Performance Share Unit Grant A 5089 Acquired 5089 Direct
2010-03-05 Common Stock A 3000 Acquired 12566 Direct
2010-03-05 Common Stock F 1290 $233.12 Disposed 11276 Direct
2010-03-05 Common Stock F 1751 $233.12 Disposed 9525 Direct

Holdings (Non-Derivative)

Security Shares Ownership
2008 Performance Share Units 3137 Direct
Restricted Stock Units 9074 Direct

Footnotes

F1: On March 4, 2010, Mr. Finnegan was granted 5,089 priceline.com Incorporated (the "Company") performance share units, which represents the "target" number of performance share units. The exact number of shares to be issued to Mr. Finnegan, which could be as many as one to two times the initial grant, will depend upon, among other things, the Company's financial performance. The shares, if any, will be issued on or about March 1, 2013 or earlier, in the event of, among other things, a termination of employment in certain circumstances.

F2: On March 5, 2010, performance share units, which were originally issued on March 5, 2007, vested pursuant to their terms and upon the satisfaction of the applicable performance criteria resulting in the issuance of 3,000 shares of priceline.com common stock.

F3: On March 5, 2010, 1,290 shares of priceline.com's common stock were withheld to satisfy certain tax withholding obligations related to the vesting of performance share units of Mr. Finnegan.

F4: On March 5, 2010, 4,500 shares of priceline.com Incorporated restricted common stock granted to Mr. Finnegan on March 5, 2007 vested and 1,751 shares of priceline.com common stock were withheld to satisfy certain tax withholding obligations.

F5: Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.