BOOHOO GROUP PLC

Director's Dealing • Aug 27, 2025

National Storage Mechanism | Additional information

RNS Number : 9194W

Boohoo Group Plc

27 August 2025

FOR IMMEDIATE RELEASE                                                                              27 August 2025

boohoo group plc

( the "Company" or "Debenhams Group")

PDMR Dealing

Debenhams Group (AIM: DEBS), the online powerhouse in fashion, home and beauty, announces that Carol Kane, Founder, Group Executive Director and PDMR, has today purchased 6,862,230 ordinary shares of 1 pence each ("Ordinary Shares") at an average price of 14.50 pence per Ordinary Share .

Following this transaction, Carol has an interest in  27,807,818 Ordinary Shares, representing approximately 1.99% per cent. of the Company's issued share capital.

Enquiries
Debenhams Group
Phil Ellis, Chief Financial Officer	Tel: +44 (0)161 233 2050
Zeus Capital - Nominated adviser and joint broker
Nick Cowles / Dan Bate / James Edis	Tel: +44 (0)161 831 1512
Benjamin Robertson	Tel: +44 (0)20 3829 5000
Panmure Liberum - Joint broker
Max Jones / Ailsa MacMaster / Gaya Bhatt	Tel: +44 (0)20 3100 2000
Sodali & Co - Financial PR adviser
Ben Foster / Louisa Henry	Tel: +44 (0)20 3984 0114

About Debenhams Group

Debenhams Group is an online powerhouse in fashion, home, and beauty, serving millions of customers across five shopping destinations: Debenhams, Karen Millen, boohoo, MAN and PLT. Debenhams Group dates back to 1778 when William Clark, a retail pioneer of the time, opened the UK's first department store. Today, the Group is home to Debenhams-which was relaunched in 2021 as an online department store-and  leading online fashion retailers, including boohoo, PLT, MAN, and Karen Millen.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Carol Kane

2

Reason for the notification

a)

Position/status

PDMR

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

boohoo group plc

b)

LEI

213800SZF3KFCECWY243

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1p

ISIN: JE00BG6L7297

b)

Nature of the transaction

Purchase of Ordinary Shares

c)

Price(s) and volume(s)

Price(s)	Volume(s)
See box d	See box d

d)

Aggregated information

- Aggregated volume

- Price

6,862,230 

14.50 pence per Ordinary Share

e)

Date of the transaction

27 August 2025

f)

Place of the transaction

London Stock Exchange

-ends-

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