BOOHOO GROUP PLC

Director's Dealing • Aug 15, 2019

National Storage Mechanism | Additional information

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RNS Number : 2529J

boohoo group plc

15 August 2019

For Immediate Release	15 August 2019

boohoo group plc

Director's Dealing

boohoo group plc (AIM: BOO), a leading online fashion group, announces that Pierre Cuilleret, Non-Executive Director, has purchased 100,000 ordinary shares of 1 pence each ("Ordinary Shares") on 15 August 2019 at a price of 224.37 pence per ordinary share.

Following this transaction, Pierre has an interest in 211,096 Ordinary Shares, representing approximately 0.018% of the Company's issued Ordinary Share capital.

The notification below, made in accordance with the requirements of the EU Market Abuse Regulation, provides further detail.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Pierre Cuilleret

2

Reason for the notification

a)

Position/status

Non-Executive Director

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

boohoo group plc

b)

LEI

213800SZF3KFCECWY243

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1p

ISIN: JE00BG6L7297

b)

Nature of the transaction

Purchase of Ordinary Shares

c)

Price(s) and volume(s)

Price(s)	Volume(s)
224.37p	100,000

d)

Aggregated information

- Aggregated volume

- Price

N/A

e)

Date of the transaction

15th August 2019

f)

Place of the transaction

London Stock Exchange, AIM

Enquiries
boohoo group plc
Neil Catto, Chief Financial Officer	Tel: +44 (0)161 233 2050
Alistair Davies, Investor Relations	Tel: +44 (0)161 233 2050
Clara Melia, Investor Relations	Tel: +44 (0)20 3289 5520
Zeus Capital - Nominated adviser and joint broker
Nick Cowles/Andrew Jones (Corporate Finance)	Tel: +44 (0)161 831 1512
John Goold/Benjamin Robertson (Corporate Broking)	Tel: +44 (0)20 3829 5000
Jefferies Hoare Govett - Joint broker
Philip Noblet/Max Jones	Tel: +44 (0)20 7029 8000
Buchanan - Financial PR adviser	boohoo@buchanan.uk.com
Richard Oldworth/ Sophie Wills/ Kim van Beeck	Tel: +44 (0)20 7466 5000

About boohoo group plc

"Leading the fashion eCommerce market"

Founded in Manchester in 2006 by Mahmud Kamani and Carol Kane, for over 10 years, boohoo group has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7.

boohoo is an inclusive and innovative brand targeting young, value-orientated customers. boohoo has grown rapidly in the UK and internationally, expanding its offering with range extensions and a shift into menswear, through boohooMAN.

In early 2017 the group extended its customer offering through the acquisitions of the vibrant fashion brand PrettyLittleThing, and free-thinking brand Nasty Gal, and in March 2019 acquired the MissPap brand. United by a shared customer value proposition, our brands design, source, market and sell great quality clothes, shoes and accessories at unbeatable prices.

In August 2019, the group announced the acquisition of the online businesses for renowned British fashion brands Karen Millen and Coast, further extending the group's reach and target market. As at 28 February 2019, the boohoo group had around 13 million active customer accounts across all its brands around the world.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

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