BOOHOO GROUP PLC

Business and Financial Review • Jul 14, 2021

National Storage Mechanism | Additional information

RNS Number : 1413F

boohoo group plc

14 July 2021

FOR IMMEDIATE RELEASE	14 July 2021

boohoo group plc

("boohoo" or "the Group")

New partnership with Alshaya for Debenhams in the Middle East

boohoo, a leading online fashion retailer, is pleased to announce a new partnership with Alshaya Group ('Alshaya'), building on the presence of Debenhams in the Middle East region. This partnership marks a further step as the Group accelerates progress integrating and scaling the Debenhams brand.

Alshaya, who currently run Debenhams stores in leading shopping malls, will have exclusive rights to operate the Debenhams stores and a local eCommerce platform in Kuwait, Saudi Arabia, UAE, Bahrain, Egypt, Oman and Qatar.

The Group continues to work with new strategic wholesale partners in key regions to extend reach and build brand awareness, and this partnership will see boohoo group brands in Debenhams stores from Q4 2021 and also on a new local online platform across the Middle East from early 2022.

John Lyttle, CEO, commented:

"I am delighted to be working with Alshaya to operate Debenhams in the Middle East. The Debenhams brand has been popular in the region for a number of years so this is a great opportunity to build on the existing brand awareness, while expanding the product ranges and brands available to customers. It also offers a new route to market for brands within the boohoo group, raising their profile in a growing new market. This is a great step as we progress the integration of Debenhams and look at wholesale partnership opportunities to continue to scale the Group."

John Hadden, CEO Alshaya Group, commented:

"Debenhams is a highly successful and well-loved brand in the Middle East, thanks to sustained store and product innovation over 25 years across fashion, beauty and home. Today we are delighted to step-change that innovation through our new partnership with boohoo group, one of the UK's leading digital retailers. In a new chapter for Debenhams, we look forward to enhancing customer choice by bringing exciting new fashion brands to the region and by expanding the Debenhams brand online. Alshaya already has the region's largest digital footprint but I know the team are looking forward to learning from such acknowledged global eCommerce experts."

Enquiries
boohoo group plc
Neil Catto, Chief Financial Officer	Tel: +44 (0)161 233 2050
Alistair Davies, Investor Relations	Tel: +44 (0)161 233 2050
Clara Melia, Investor Relations	Tel: +44 (0)20 3289 5520
Mark Mochalski, Investor Relations	Tel: +44 (0)20 3239 6289
Zeus Capital - Nominated adviser and joint broker
Nick Cowles/Andrew Jones (Corporate Finance)	Tel: +44 (0)161 831 1512
John Goold/Benjamin Robertson (Corporate Broking)	Tel: +44 (0)20 3829 5000
Jefferies - Joint broker
Philip Noblet/Max Jones	Tel: +44 (0)20 7029 8000
Buchanan - Financial PR adviser	boohoo@buchanan.uk.com
Richard Oldworth / Kim Looringh-van Beeck / Toto Berger / Sophie Wills	Tel: +44 (0)20 7466 5000

About boohoo group plc

"Leading the fashion eCommerce market"

Founded in Manchester in 2006, boohoo is an inclusive and innovative global brand targeting young, value-orientated customers, pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7.

In 2017, the group extended its customer offering through the acquisitions of the vibrant fashion brand PrettyLittleThing and free-thinking brand Nasty Gal. In March 2019, the group acquired the MissPap brand, in August 2019 the Karen Millen and Coast brands and in June 2020 the Warehouse and Oasis brands, all complementary to the group's scalable, multi-brand platform. In January 2021, the group acquired the intellectual property assets of Debenhams, with the goal of transforming a leading UK fashion and beauty retailer into a digital department store and marketplace through a new capital-light and low-risk operating model. In February 2021, the group acquired the intellectual property assets of UK brands Dorothy Perkins, Wallis and Burton. As at 28 February 2021, the boohoo group had 18 million active customers across all its brands around the world.

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