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Blue Star Ltd — Investor Presentation 2018
Aug 20, 2018
61425_rns_2018-08-20_f58d6425-733b-4280-ba6b-c6f7cabc5973.pdf
Investor Presentation
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Blue Star Limited Band Box House, 4th Floor, 254 D, Dr Annie Besant Road, Worli, Mumbai 4DO 030, India. T : +91 22 6654 4000 F : +91 22 6654 4001 www.bluestarindia.com
BSE Ltd.
BLL.JE STAR
Phiroze Jeejeebhoy Towers, Dalal Street, Fort, Mumbai- 400 023 SSE Scrip Code: 500067
National Stock Exchange of India Ltd. Exchange Plaza, Sandra Kurla Complex, Sandra (East), Mumbai -400 051 NSE Symbol: SLUESTARCO
August 20, 2018
Dear Sir,
Sub: Investors' Presentation
Pursuant to Regulation 30 (6) of SESI (Listing Obligations and Disclosure Requirements) Regulations, 2015 (the "Listing Regulations") read with Part A of Schedule Ill of the Listing Regulations, we are attaching herewith the Investors' Presentation for the quarter ended June 30, 2018.
Pursuant to Regulation 46 (2) (o) of the Listing Regulation, the aforesaid information is also avail;~ble on the website of the Company i.e:
https :/ /www. bl uesta rind ia. com/investors/investor-updates
Thanking you, For BLUE STAR LIMITED
/ ~ijay Devadiga Company Secretary
Encl: a/a


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Blue Star Limited
Investor Presentation
Aug 9, 2018
About Blue Star
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India's leading air-conditioning, commercial refrigeration company and MEP contracting company • Total Revenue from Operations: ~ Rs. 4600 crores • Employee Strength: ~ 2800 • Network of 35 offices; 2200 dealers, 600 retailers East, Africa and South Asia
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Presence in 19 international markets in the Middle • 5 modern manufacturing facilities
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Comprehensive solutions for corporate, commercial and residential customers

Blue Star – Vision & Credo

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Vision : "To dream, to strive, to care and, above all to be the best in everything we do." Credo : "I am Blue Star. I take pride in delivering a world-
class customer experience."
Governance Structure

Chairman Emeritus

Ashok M Advani
Board of Directors

Suneel M Advani

Vir S Advani Managing Director Chairman

B Thiagarajan Joint Managing Director


Shailesh Haribhakti Independent Sam Balsara Independent Director

Director

Anil Harish Independent Director Shobana Kamineni Independent Director


Dinesh Vaswani Non-Executive Director Gurdeep Singh Independent Director

Business Segments


Segment I Electro-Mechanical Projects and Packaged Air Conditioning Systems
Electro-Mechanical Projects

• Design, supply, installation and commissioning of • Execution of turnkey industrial projects
- Large central air conditioning projects
- Electrical projects
- Plumbing projects
- Fire-fighting projects
• Our Value Proposition Superior project delivery through intelligent engineering, modern execution practices, and committed teams
• Awarded 'MEP Contractor of the year' in Sep 2017 (third year in a row)
Central AC Projects
- Expertise of over seven decades in system design, contracting, installation and maintenance
- Expert turnkey cooling solutions to a variety of customers in the corporate, commercial and industrial sectors • Significant market share in segments such as Industrial, Infrastructure, Metro, Power, Hospitality, Education, IT/ITeS, Retail and Healthcare • Superior project management capabilities resulting in on-time delivery, high project quality and
- seamless coordination at all levels

Packaged Air Conditioning Solutions
- Complete range of energy-efficient packaged air conditioners and ducted split air conditioners
- Inverter Ducted System , innovative new range of ducted system
- VRF V Plus, the fifth generation VRF is launched which is ' 100% Inverter-based VRF system with higher output capacity and efficiency • VRF IV S , Side Discharge Inverter-based VRF system for medium sized commercial applications. • Driven by segments such as offices, education,
- for residential application.
- industrial, show-rooms, healthcare, hospitality, banquet halls and retail

Central AC Products
- Highly efficient centrifugal chillers • AHRI-certified Configured Seriesscrew chillers
- Flexible and energy-efficient scroll chillers • Process chillers for industrial and • Air cooled and water cooled variants
- non-comfort cooling applications


After Sales Service

- India's largest air conditioning and refrigeration service provider, maintaining around 2 million tonnes of air conditioning and refrigeration equipment. Service reach to more than 3000 towns handling > 1 million service calls a year • ISO 9001-2015 certified • Focus on service delivery quality through a Service Quality Assurance Group, Service Specialists' Group for high-end technical requirements • Forayed into Engineering Facility Management which
- covers a wide repertoire of operation and maintenance services for electro-mechanical utilities
International Business

- Offers AC&R products, after-sales service as well as system integration in global markets
- Product portfolio includes Unitary Products, DX Commercial Products, Applied System and Refrigeration solution products • Focus on building a larger international footprint by enhancing reach of distributors, channel associates • International projects managed by the Company's international joint ventures in Qatar, Malaysia and Oman • Wholly owned subsidiary set up in Dubai to consolidate
- and expand International business
Market Opportunity
The HVAC market in India is forecast to reach US$ 7.7 billion by 2022
- Government propelled infrastructure investments is expected to drive growth in medium term.
- Sectors like Metros Rail, Healthcare, Education, Airports, Light industrial projects and commercial offices would see significant capital expenditure. Infrastructure investments in tier-2/3/4 cities like shopping malls, retail complexes, airports will further push growth.

Some of our prestigious projects







Some of our prestigious international projects

AMCORP Trade Centre, Malaysia Bank of Mauritius


Kuala Lumpur Grand Hyatt , Malaysia Hotel Rehabilitasi, Malaysia

Civil Aviation Headquarters, Oman New District Hospital, Qatar


Segment II Unitary Products
Room Air Conditioners
- Installed base of over two million units • Products available in 4500 outlets in more than 650 locations across the country • Focus on inverter technology and energy efficient • Focus on residential as well as corporate and
- products
- commercial customers
- Aesthetics and low noise make our products widely recommended by interior designers
- Higher quality, consistent performance under various Indian conditions, durability & stability of the product make our product widely accepted 17
Market Size (Units in millions) – FY 18 Low penetrated market and growing middle class purchasing power offer immense opportunity for growth…
130.0 80.0 5.5 Global China India
Market Size (Units in millions) Future Growth

30.0% 30.0% 4.0% Global China India Penetration % - FY 18
Blue Star Market Share (%)

Commercial Refrigeration Products • Wide range of commercial refrigeration equipment • Market leader in most of the segments – Deep Freezers – Bottle Coolers – Visi Coolers/Freezers

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Products having latest technology with innovative features: – Storage Water Coolers/Dispensers – Bottled Water Dispensers – Ice Cubers/Flakers – Cold Rooms – Professional Kitchen Refrigeration
- Medical Refrigeration – Retail Refrigeration 19
Water Purifiers
- Offers a stylish, premium and differentiated range of RO+UV+UF products across price points from Rs 11,000 to Rs 45,000 • Unique features such as cold and hot water,
- filter change alerts, aqua taste boosters and electronic dispensing • Available in over 174 towns with ~200 • Won the Water Digest Awards 2018 for
- channel partners and 2400 retail points
- 'Best Domestic RO+UV Purifier' in the country for the second time in a row

Manufacturing Facilities

- 5 state-of-the-art, automated factories located at: – Dadra – Himachal (2 facilities) – Wada – Ahmedabad
Manufacturing Facilities

- Specialise in manufacturing a variety of highly engineered and custom-built products • Manufacturing footprint of 1 lakh sq. m. • Over 1125 SKUs manufactured across • Lean manufacturing and world-class practices • Wada factory certified as 'Green factory' –
- 21 assembly lines
- Gold category certification from IGBC
Research & Development

- High level of product development and testing capabilities with several patents for new breakthrough products • Department of Scientific & Industrial Research • Lab certification programme for facility upgradation • Enhanced capability in reliability and electronics for digital and smart products
- approved safety compliance
- In-house capacity for testing and certification for • Consistent investment in R&D to enhance company's product offerings and technical capabilities 23
Segment III Professional Electronics & Industrial Systems
Professional Electronics & Industrial Systems •Lines of Business include:
- •Managed by the Company's wholly owned subsidiary, Blue Star Engineering & Electronics Ltd
- –Healthcare Systems: MRI & CT Scanner
- –Data Security Solutions: Payment HSM, PKI, Encryption
- –Infra Security System: Video Surveillance, Traffic Management
- –Communication Systems: Satellite Test Equipment, Radio Frequency recorders –Industrial Products: Pumps, Valves, Filters, Analysers
- –Testing Machines: UTM, Hardness Testers, Chambers
- –NDT Systems & Industrial Automation: Ultrasonic, Eddy Current Systems, X-Ray, MPI, Bagging, Truck Loading
- –NDT Products: Ultrasonic, RVI, X-Ray, CT, CR, Metrology
- 25 •Evolved from being only a distributor of leading global manufacturers to
- a high end system integrator and value-added reseller

Financial Performance





Segment 1: EMP and Packaged Air-Conditioning system

Blue Star continued to maintain its dominant position in integrated MEP space.
Segment 1: EMP and Packaged Air-Conditioning system

Segment 2: Unitary Products



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