Bloomin' Brands, Inc. — Director's Dealing 2012

Aug 13, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Bloomin' Brands, Inc. (BLMN)
CIK: 0001546417
Period of Report: 2012-08-13

Reporting Person: BILNEY JODY L (EVP & Chief Brand Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-08-13	Common Stock	M	5000	$6.50	Acquired	107875	Direct
2012-08-13	Common Stock	S	30000	$10.34	Disposed	77875	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-08-13	Stock Option (right to buy)	$6.50	M	5000	Acquired	2020-04-06	Common Stock (5000)	Direct

Footnotes

F1: Certain of these shares represent shares of restricted stock issued under a Bloomin' Brands, Inc. stock plan and are subject to risk of forfeiture.

F2: These shares were sold in the initial public offering of Bloomin' Brands, Inc. common stock.

F3: On April 6, 2010, the reporting person was granted a replacement stock option with an exercise price of $6.50 in exchange for an outstanding stock option with an exercise price of $10.00 per share. The original stock option was cancelled. Under the exchange program, the vested portion of the eligible stock options as of the grant date of the replacement stock options were exchanged for stock options that were fully vested. The unvested portion of the exchanged stock options were exchanged for unvested replacement stock options that vest and become exercisable over a period of time that is equal to the remaining vesting period of the exchanged stock options, plus one year, subject to the participant's continued employment through the new vesting date.

F4: This option is a replacement stock option and the remaining unvested portion vests in four equal installments beginning on January 2, 2011.