BLACKBIRD PLC

Director's Dealing • May 13, 2022

National Storage Mechanism | Additional information

RNS Number : 4647L

Blackbird PLC

13 May 2022

13 May 2022

Blackbird plc

(the "Company")

Director / PDMR Shareholding

Blackbird plc (AIM: BIRD; OTCQX: BBRDF), the technology licensor, developer and seller of the market-leading cloud native video editing platform, Blackbird, was informed that, on 12 May 2022, Ian McDonough, Chief Executive Officer and Syarifah Aidid, a person closely associated with Ian McDonough, each bought 125,000 ordinary shares of 0.8 pence each in the Company ("Ordinary Shares") at a price of 15.90 pence per Ordinary Share. Following the above purchases, Ian McDonough and his wife, Syarifah Aidid, now have a total beneficial interest in 9,565,379 Ordinary Shares, equivalent to approximately 2.60 per cent. of the Company's issued share capital.

Enquiries:

Blackbird plc	Tel: +44 (0)20 8879 7245
Ian McDonough, Chief Executive Officer
Stephen White, Chief Operating and Financial Officer
Allenby Capital Limited (Nominated Adviser and Broker)	Tel: +44 (0)20 3328 5656
Nick Naylor/Piers Shimwell (Corporate Finance)
Amrit Nahal (Sales and Corporate Broking)

About Blackbird plc

Blackbird plc operates in the fast-growing SaaS and cloud video market. It has created Blackbird®, the world's most advanced suite of cloud-native computing applications for video, all underpinned by its lightning-fast codec. Blackbird plc's patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud. Blackbird® enables multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses, other mass market digital video channels and corporations.

Since it is cloud-native, Blackbird® removes the need for costly, high end workstations and can be used from almost anywhere on almost any device. It also allows full visibility on multi-location digital content, improves time to market for live content such as video clips and highlights for digital distribution, and ultimately results in much more effective monetisation.

Blackbird plc is a licensor of its core video technology under its 'Powered by Blackbird' licensing model. Enabling video companies to accelerate their path to true cloud business models, licensees benefit from power and carbon reductions, cost and time savings, less hardware and bandwidth requirements and easy scalability.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Ian McDonough

2

Reason for the notification

a)

Position/status

Chief Executive Officer

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Blackbird plc

b)

LEI

2138006DWRVTIAVW3415

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of 0.8p each

b)

Nature of the transaction

Purchase of ordinary shares

c)

Price(s) and volume(s)

Price(s)	Volume(s)
15.90p	125,000

d)

Aggregated information

- Aggregated volume

- Price

n/a

e)

Date of the transaction

12 May 2022

f)

Place of the transaction

London Stock Exchange, XLON

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Syarifah Aidid

2

Reason for the notification

a)

Position/status

A person closely associated with the Chief Executive Officer, Ian McDonough

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Blackbird plc

b)

LEI

2138006DWRVTIAVW3415

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of 0.8p each

b)

Nature of the transaction

Purchase of ordinary shares

c)

Price(s) and volume(s)

Price(s)	Volume(s)
15.90p	125,000

d)

Aggregated information

- Aggregated volume

- Price

n/a

e)

Date of the transaction

12 May 2022

f)

Place of the transaction

London Stock Exchange, XLON

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