Björn Borg

Share Issue/Capital Change • May 31, 2011

Stockholm, 31 May 2011

Press release

Decreased number of shares in Björn Borg

The Annual General Meeting 2011 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share in the company was split into three (3) shares. As a result of the share split, the number of shares in Björn Borg was temporarily increased, on 18 April 2011, by 50,296,768 shares to a total of 75,445,152 shares. This has been communicated before in a press release on 29 April.

The 50,296,768 new shares (the so-called redemption shares) have thereafter, on 17 May 2011, been redeemed as part of the share redemption procedure, whereby the number of shares in Björn Borg, following the redemption, is 25,148,384 shares, i.e. the same number as before the share split.

This information is published pursuant to the Swedish Financial Instruments Trading Act (1991:980), Chapter 4, paragraph 9.

For further information, please contact: Magnus Teeling, CFO, phone 08-506 33 700, magnus.teeling@bjornborg.com

The\$Group\$owns\$the\$Björn\$Borg\$trademark\$and\$its\$core\$business\$is\$underwear.\$It\$also\$offers\$clothes\$,\$footwear,\$bags,\$eyewear\$and\$\$\$\$\$\$ fragrances\$through\$licensees.\$Björn\$Borg\$products\$are\$sold\$in\$around\$twenty\$markets,\$of\$which\$Sweden\$and\$the\$Netherlands\$are\$the\$largest.\$ The\$Björn\$Borg\$Group\$has\$operations\$at\$every\$level\$from\$branding\$to\$consumer\$sales\$in\$its\$own\$Björn\$Borg\$stores.\$Total\$sales\$of\$Björn\$Borg\$ products\$in\$2010\$amounted\$to\$almost\$SEK\$1.7\$billion,\$excluding\$VAT,\$at\$the\$consumer\$level.\$Group\$net\$sales\$amounted\$to\$SEK\$536 million\$as\$ per\$December\$31,\$2010,\$with\$100\$employees.\$The\$Björn\$Borg\$share\$has\$been\$listed\$on\$NASDAQ\$OMX\$Nordic\$in\$Stockholm\$since\$2007.